It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
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099 Leslie Zane: Brands and the Subconscious Advantage Part 2 of a Two-Part Interview
Manage episode 290389155 series 2086699
Content provided by Christina Martini. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christina Martini or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Christina Martini and Leslie Zane discuss:
- The Brand Connectome.
- Cracking the code on brand growth.
- Common misconceptions and misperceptions about branding.
- Differences between new brands and established brands.
Key Takeaways:
- A Brand Connectome goes beyond what the company puts out, and goes into what we, as consumers, put into the brand individually.
- Perceptions drive everything, not price or differentiation.
- Your brand is not stuck where it is. Brands are dynamic and resilient when managed properly.
- Established brands can grow quickly and with new waves of growth as they get rid of old, negative associations.
"If you want to grow your brand in the marketplace, you first have to grow your brand in the subconscious." — Leslie Zane
Connect with Leslie Zane:
Website: lesliezane.com & triggers.com
LinkedIn: linkedin.com/in/lesliepicotzane
Twitter: twitter.com/Leslie_Zane
Facebook: facebook.com/leslie.zane.9
Connect with Christina Martini:
Twitter: @TinaMartini10
Website: www.paradigmshiftshow.com
LinkedIn: Christina Martini
Email: [email protected]
Show notes by Podcastologist: Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
117 episodes
Share
Manage episode 290389155 series 2086699
Content provided by Christina Martini. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christina Martini or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Christina Martini and Leslie Zane discuss:
- The Brand Connectome.
- Cracking the code on brand growth.
- Common misconceptions and misperceptions about branding.
- Differences between new brands and established brands.
Key Takeaways:
- A Brand Connectome goes beyond what the company puts out, and goes into what we, as consumers, put into the brand individually.
- Perceptions drive everything, not price or differentiation.
- Your brand is not stuck where it is. Brands are dynamic and resilient when managed properly.
- Established brands can grow quickly and with new waves of growth as they get rid of old, negative associations.
"If you want to grow your brand in the marketplace, you first have to grow your brand in the subconscious." — Leslie Zane
Connect with Leslie Zane:
Website: lesliezane.com & triggers.com
LinkedIn: linkedin.com/in/lesliepicotzane
Twitter: twitter.com/Leslie_Zane
Facebook: facebook.com/leslie.zane.9
Connect with Christina Martini:
Twitter: @TinaMartini10
Website: www.paradigmshiftshow.com
LinkedIn: Christina Martini
Email: [email protected]
Show notes by Podcastologist: Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
117 episodes
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Similar to Paradigm Shift with Christina Martini
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
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Go offline with the Player FM app!
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