Tara Clark Shifts From Mama to Bro

Parenting is a Joke

In this episode of Parenting is a Joke, host Ophira Eisenberg sits down with parenting content creator, meme queen, and Modern Mom Probs founder Tara Clark for a dynamic, deeply relatable conversation about the evolution of modern motherhood. From Tara’s early days running Nickelodeon’s social media and literally being the voice of Dora the Explorer on Facebook, to launching a meme empire built on honest parenting humor, this episode traces the hilarious and frustrating truths of parenting in the digital age. Tara shares why she left NYC for the suburbs, how her son's preschool closure reshaped their lives, and how her viral quote about the shift from “mama” to “bro” got endlessly merchandised—without credit. They also unpack why sleep training ignites online firestorms, how humor in mom content has shifted from wine memes to mental health, and why the algorithm can’t handle jokes about moms doing cocaine (yes, really). Plus, Tara opens up about infertility, her only-child household dynamic, and how pelvic health, social media rules for kids, and late diagnosis conversations are reshaping what moms actually talk about today.

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