What Breaks GTM in B2B Companies with Jack Wilson

Paris Talks Marketing

Jack Wilson, EVP at Amplify5, joins Paris to break down what causes GTM teams to stall. It’s not just bad leads or a slow pipeline. It’s misalignment, missed signals, and teams pulling in different directions.

Jack shares what goes wrong behind the scenes and how to catch it early. He explains how leadership gaps, vague targets, and rushed expansion plans set teams up to struggle. He also talks about where AI helps and where it doesn’t, and why trust still matters more than tech in B2B sales.

Stop guessing what’s wrong. Start fixing your go-to-market.

In this episode, you’ll learn:

• How real alignment between sales and marketing drives better results
• The 4 metrics Jack uses to diagnose any go-to-market team
• The role of storytelling in sales and what Elvis Presley has to do with it
• Why AI won’t replace human sellers any time soon
• How to make international expansion work for your team

Amplify5, helps companies scale through offshoring solutions that feel personal, flexible, and fast to activate. The company was built by leaders who once sat on the client side and knew what wasn’t working ; rigid contracts, slow execution, and partners who didn’t deliver. That same mindset shapes how Jack approaches growth, team structure, and long-term success.
Check them out here: Amplify5 Website- https://amplify5.co.uk/

Connect with Jack on LinkedIn:http://linkedin.com/in/ironmanwilson
Connect with Paris Childress: https://www.linkedin.com/in/parischildress/
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