Building Community Through Creativity with Joanna Waterfall | Passion Behind The Art 194

Passion Behind The Art Show | “For Creatives Struggling with Fear”

Player FM - Internet Radio Done Right

Added six years ago

Content provided by DPC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DPC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The Agile Brand with Greg Kihlström®

1
#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

8 days ago28:52

Play Later

Lists

Liked

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

about a year ago 39:24

MP3•Episode home

In this engaging conversation, Joanna Waterfall shares her creative journey from childhood through her education in art and graphic design, to her current role at Flowdesk. She discusses the importance of community, the challenges she faced in her career, and how she found her identity beyond her professional successes and failures. Joanna also reflects on her experiences building the Yellow Conference, a platform for entrepreneurial women, and emphasizes the significance of human connection in both personal and professional realms.

JOIN THE COMMUNITY: http://passionbehindtheart.com

Host Instagram: https://www.instagram.com/dpcreates

Podcast Instagram: http://bit.ly/pbtaInstagram

Podcast Twitter: https://twitter.com/PbtaPodcast

LEARN MORE ABOUT Joanna Waterfall:

https://www.joannawaterfall.com/

THIS WEEK'S EPISODE IS BROUGHT TO YOU BY ARCWORTH: https://www.arcworth.co/

SUPPORT THE SHOW! Stop by today: https://bit.ly/pbtaSupport

I would love to hear from you. Take a picture of the episode you're listening to and tag the podcast on Instagram or Twitter at @dpcreates, #pbtashow

LEAVE AN ITUNES RATING AND REVIEW

Share the show on social media or follow the Podcast Instagram
Subscribe to your favorite podcast player:
iTunes
Stitcher
Google Play Radio
Overcast

214 episodes

#Darold Pinnock #Dpcreates #Passion Behind The Art #Pbta Show #Pbtapodcast #Creativepodcast #Passionbehindtheart #Designpodcast #Businesspodcast #Arts #Graphic Design #Thanks #Creativity #Design #Business