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393. Uncovering the Secrets to Successful Sponsorships with Justin Moore
Manage episode 478151299 series 3252596
In this episode, Lindsay welcomes Justin Moore, an expert in influencer marketing and sponsorships, onto the podcast. Justin shares his journey from helping his wife's YouTube channel grow into a profitable venture, to founding an influencer marketing agency. He reveals key strategies from his book 'Sponsor Magnet,' including his ROPE pitching method, transitioning from affiliate marketing to paid sponsorships, and the importance of contracts. Justin and Lindsay dive into actionable advice for both new and seasoned creators on crafting effective pitches, pricing, and maintaining long-term brand relationships. They discuss Justin's daily routines, favorite books, and his travel bucket list, offering listeners a blend of professional insights and personal anecdotes.
00:00 Welcome and Introduction
00:20 Justin Moore's Journey into YouTube
01:35 First Paid Collaboration
02:46 The Birth of an Influencer Marketing Agency
03:08 Introducing 'Sponsor Magnet'
04:29 The Impact of COVID and Shifting Focus
06:33 The Philosophy Behind Writing the Book
09:12 Effective Pitching Strategies
13:39 Real-Life Pitch Example
16:02 Researching Brands for Effective Pitches
20:11 Affiliate Marketing Insights
20:31 The Reality of Affiliate Marketing
21:54 Hybrid Compensation Models
23:42 Educating Brands and Creators
27:18 The Importance of Feedback
30:46 Finding Sponsors with a Small Audience
36:58 The Value of Contracts
40:13 Personal Insights and Routines
42:43 Conclusion and Contact Information
Connect with Justin: https://www.sponsormagnet.com
Grab his book: https://amzn.to/3RdqBJZ
Connect with Lindsay:
Join the Travel Agent Marketing Studio: https://www.lindsaydollinger.com/links
Connect with Lindsay: Learn more about the travel agent business or get quotes for a trip: https://www.lindsaydollinger.com/travel
Connect with Lindsay: https://www.lindsaydollinger.com
Get your ticket to Purpose, Profits, and Pixie Dust Live here: https://lindsaydollinger.regfox.com/purpose-profits-and-pixie-dust-live
Get 10% off your order at https://www.bellablingshop.com with code PODCAST
Tag @lindsaydollinger on IG when you listen and share the show!
Please subscribe to the show and leave a quick review! Appreciate you!
396 episodes
393. Uncovering the Secrets to Successful Sponsorships with Justin Moore
Passports, Profits and Pixie Dust | Online Business Systems and Scaling for Travel Entrepreneurs
Manage episode 478151299 series 3252596
In this episode, Lindsay welcomes Justin Moore, an expert in influencer marketing and sponsorships, onto the podcast. Justin shares his journey from helping his wife's YouTube channel grow into a profitable venture, to founding an influencer marketing agency. He reveals key strategies from his book 'Sponsor Magnet,' including his ROPE pitching method, transitioning from affiliate marketing to paid sponsorships, and the importance of contracts. Justin and Lindsay dive into actionable advice for both new and seasoned creators on crafting effective pitches, pricing, and maintaining long-term brand relationships. They discuss Justin's daily routines, favorite books, and his travel bucket list, offering listeners a blend of professional insights and personal anecdotes.
00:00 Welcome and Introduction
00:20 Justin Moore's Journey into YouTube
01:35 First Paid Collaboration
02:46 The Birth of an Influencer Marketing Agency
03:08 Introducing 'Sponsor Magnet'
04:29 The Impact of COVID and Shifting Focus
06:33 The Philosophy Behind Writing the Book
09:12 Effective Pitching Strategies
13:39 Real-Life Pitch Example
16:02 Researching Brands for Effective Pitches
20:11 Affiliate Marketing Insights
20:31 The Reality of Affiliate Marketing
21:54 Hybrid Compensation Models
23:42 Educating Brands and Creators
27:18 The Importance of Feedback
30:46 Finding Sponsors with a Small Audience
36:58 The Value of Contracts
40:13 Personal Insights and Routines
42:43 Conclusion and Contact Information
Connect with Justin: https://www.sponsormagnet.com
Grab his book: https://amzn.to/3RdqBJZ
Connect with Lindsay:
Join the Travel Agent Marketing Studio: https://www.lindsaydollinger.com/links
Connect with Lindsay: Learn more about the travel agent business or get quotes for a trip: https://www.lindsaydollinger.com/travel
Connect with Lindsay: https://www.lindsaydollinger.com
Get your ticket to Purpose, Profits, and Pixie Dust Live here: https://lindsaydollinger.regfox.com/purpose-profits-and-pixie-dust-live
Get 10% off your order at https://www.bellablingshop.com with code PODCAST
Tag @lindsaydollinger on IG when you listen and share the show!
Please subscribe to the show and leave a quick review! Appreciate you!
396 episodes
All episodes
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