#77 - Unraveling your Business Identity pt 2. Your Customer’s Identity

Pattern Shift

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SUMMARY
In this episode, we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentically amid saturation.

I advocate aligning personal values with business ethos and guide listeners through the transition from crafter to successful business owner. We focus on two vital aspects: your identity as a business owner and your customer's identity. Understanding the passion-driven nature of the textile craft industry, I stress the importance of identifying your ideal customer to create a sustainable business model.

The episode addresses challenges in this industry, like customer perspectives on pricing, urging honesty and a holistic approach. A step-by-step process to find your business identity is outlined, emphasizing individuality and alignment with your customer's identity.

FULL SHOW-NOTES WITH TAKEAWAYS

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BEST QUOTE FROM THE EPISODE
"If you're honest and true to yourself, you'll feel good about what you do. You won't step out of boundaries, you will be honest and true."
LINKS

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Chapters

1. Business Identity and Connecting With Customers (00:00:00)

2. Understanding Your Ideal Customer (00:13:51)

3. Crafting a Brand That Connects (00:28:06)

4. Supporting Podcast, Joining Community (00:35:40)