The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Paul Higgins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Higgins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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602 - Stop Forcing Marketing You Hate—Play to Your Strengths Instead
Manage episode 475662079 series 2097618
Content provided by Paul Higgins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Higgins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you wasting precious time forcing yourself to do marketing activities you secretly hate? In this solo episode, I share how focusing on marketing tasks that don't align with your natural strengths is likely costing you clients, consistency, and sanity. I also reveal my own marketing mistake when I convinced myself that video was the answer, despite hating every second of creating YouTube content, and how my business transformed when I finally focused on my natural strengths instead.
The key lesson: identify what marketing activities energize you, double down on those, and then use automation, delegation, or AI for everything else. Whether you're a relationship builder, writer, or video creator, playing to your strengths creates marketing that's not only more enjoyable but also more consistent and effective for attracting quality leads to your SaaS consulting business.
Resources and Links
- paulhigginsmentoring.com
- Book: The Tao of Coaching
- Previous episode: 601 - Why Most Salesforce Partners Miscalculate Customer Acquisition Costs with Paul Wnek
- Check out more episodes of The Paul Higgins Show
- Subscribe to our YouTube channel: @PaulHigginsMentoring
- The Tech Consultant’s Roadmap
- Join our newsletter
- Suggested resources
317 episodes
Share
Manage episode 475662079 series 2097618
Content provided by Paul Higgins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Higgins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you wasting precious time forcing yourself to do marketing activities you secretly hate? In this solo episode, I share how focusing on marketing tasks that don't align with your natural strengths is likely costing you clients, consistency, and sanity. I also reveal my own marketing mistake when I convinced myself that video was the answer, despite hating every second of creating YouTube content, and how my business transformed when I finally focused on my natural strengths instead.
The key lesson: identify what marketing activities energize you, double down on those, and then use automation, delegation, or AI for everything else. Whether you're a relationship builder, writer, or video creator, playing to your strengths creates marketing that's not only more enjoyable but also more consistent and effective for attracting quality leads to your SaaS consulting business.
Resources and Links
- paulhigginsmentoring.com
- Book: The Tao of Coaching
- Previous episode: 601 - Why Most Salesforce Partners Miscalculate Customer Acquisition Costs with Paul Wnek
- Check out more episodes of The Paul Higgins Show
- Subscribe to our YouTube channel: @PaulHigginsMentoring
- The Tech Consultant’s Roadmap
- Join our newsletter
- Suggested resources
317 episodes
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Similar to Paul Higgins Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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