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Content provided by Paul Higgins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Higgins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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605 - You Can't Own a Niche You Don't Understand
Manage episode 478907081 series 2097618
Content provided by Paul Higgins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Higgins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Quick rejections. Ghosted follow-ups. Deals that vanish after a seemingly great call. Sound familiar? In this solo episode, I dig into the real reason your sales aren't landing—you're not speaking your clients' language. It’s not your solution that’s off—it’s your understanding of how your niche buyers actually make decisions. I share lessons from my time at Coca-Cola and walk you through a step-by-step approach to gaining deep insight into your niche so you can win more deals, faster. If you want to move from “they don’t get us” to “you read my mind,” this one’s for you.
Resources and Links
- paulhigginsmentoring.com
- 388 – Super Niche To Scale Faster
- Previous episode: 604 - Why Your Client’s Outbound Isn’t Working—and the Data-Driven Fix That Is with Jordan Crawford
- Check out more episodes of The Paul Higgins Podcast
- Subscribe to our YouTube channel: @PaulHigginsMentoring
- Join our newsletter
- Suggested resources
316 episodes
Share
Manage episode 478907081 series 2097618
Content provided by Paul Higgins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Higgins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Quick rejections. Ghosted follow-ups. Deals that vanish after a seemingly great call. Sound familiar? In this solo episode, I dig into the real reason your sales aren't landing—you're not speaking your clients' language. It’s not your solution that’s off—it’s your understanding of how your niche buyers actually make decisions. I share lessons from my time at Coca-Cola and walk you through a step-by-step approach to gaining deep insight into your niche so you can win more deals, faster. If you want to move from “they don’t get us” to “you read my mind,” this one’s for you.
Resources and Links
- paulhigginsmentoring.com
- 388 – Super Niche To Scale Faster
- Previous episode: 604 - Why Your Client’s Outbound Isn’t Working—and the Data-Driven Fix That Is with Jordan Crawford
- Check out more episodes of The Paul Higgins Podcast
- Subscribe to our YouTube channel: @PaulHigginsMentoring
- Join our newsletter
- Suggested resources
316 episodes
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Similar to Paul Higgins Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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…
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