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Do Your Prospects Care About Cyber Security? | Results Selling Framework Podcast Episode 12
Manage episode 474621689 series 3650967
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast.
This week, Michael L. Giuffrida, the President at Kyber Security teams up with Keith to discuss his journey from IT engineer to business development expert, offering insights into building a positive sales mindset and the importance of reducing risk through cybersecurity.
They discuss strategies for qualifying prospects, uncovering buyer needs, and overcoming obstacles in selling security solutions. Tune in for practical tips, engaging role-plays, and expert advice on protecting businesses from cyber threats.
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CONNECT WITH THE HOST
Keith Marchiano | Senior Executive Coach | Pax8
https://www.linkedin.com/in/keithmarchiano
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CONNECT WITH GUEST
Michael L. Giuffrida | President | Kyber Security
https://www.linkedin.com/in/michaelgiuffrida
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