3 secrets to a successful merchant migration with Becky Kopplin

Payments Strategy Show

Merchant migrations can be a significant barrier for SaaS companies changing payment providers -- especially if there's concern about merchant pushback or churn.
Wouldn’t it be great if we could get advice from someone who has led dozens of successful migrations impacting many thousands of merchants?
This person is Becky Kopplin (VP of Payments at Rainforest). In this episode of the Payments Strategy Show, she sits down with host Joshua Silver to share her battle-tested merchant migration playbook.
They covered:

• How Ministry Brands evaluated acquisition targets based on payments, and what drove up (or tanked) valuation
• The hidden cultural gap between “integrated” and “embedded” payments that stalls adoption
• How to reduce migration risk and improve outcomes with merchant segmentation and a test-measure-learn approach
• Why lowering your processing rate won’t win over merchants… but better product value will
• Real-world strategies for reducing support volume, increasing attach rate, and making payments a strategic differentiator

Full transcript: https://www.rainforestpay.com/blog/payments-strategy-show-008-becky-kopplin

The Payments Strategy Show is brought to you by Rainforest, embedded payments purpose-built for vertical SaaS.

Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.

Learn more: https://rainforestpay.com

Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay

Chapters

1. Introduction (00:00:00)

2. Consolidating and Optimizing Payments (00:01:33)

3. Navigating Payments Migrations (00:08:15)

4. Cultural Commitment to Migration Success (00:14:39)

5. Common Mistakes in Payments Contracts (00:17:15)

6. Core Value of Payments in SaaS (00:19:08)