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Instant onboarding, long-tail payment methods, and other shiny objects to avoid with Joshua Silver

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Manage episode 470812888 series 3648843
Content provided by Rainforest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rainforest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

One of the biggest mistakes for vertical SaaS companies when it comes to payments is taking on too much.

Too much risk and compliance responsibility, too much technical complexity, or too many features that add more confusion than value.

In this episode, Becky Kopplin interviews Joshua Silver about exactly what SaaS companies must prioritize in a high-value embedded payments offering... and which shiny objects just cause problems.

They covered:

  • Why adoption is the ultimate payments KPI (focus on this if you want to drive massive revenue with embedded payments).
  • A counterintuitive merchant onboarding flow to avoid unexpected funding holds, additional verification requests, and service interruptions.
  • How a cluttered checkout experience with too many choices can lead to decision paralysis and abandoned carts.
  • The trendy pricing strategy that hurts adoption and margin, and why a simple pricing model wins every single time.
  • What software companies can learn from Uber to make embedded payments an obvious “yes”.

Episode transcript: https://rainforestpay.com/blog/payments-strategy-show-005-joshua-silver

The Payments Strategy Show is brought to you by Rainforest, embedded payments purpose-built for vertical SaaS.

Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.

Learn more: https://rainforestpay.com

Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay

  continue reading

Chapters

1. Meet Joshua: Trading Places with Host (00:00:00)

2. Building Payments Tech Without APIs (00:05:30)

3. Modern Payment Strategy for SaaS Companies (00:08:30)

4. Consultant Stories: Fraud and Missing Money (00:14:15)

5. Implementation Mistakes and Go-to-Market Planning (00:18:05)

6. The Problem with Progressive Payment Onboarding (00:23:30)

7. Payment Features That Aren't Worth It (00:26:45)

12 episodes

Artwork
iconShare
 
Manage episode 470812888 series 3648843
Content provided by Rainforest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rainforest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

One of the biggest mistakes for vertical SaaS companies when it comes to payments is taking on too much.

Too much risk and compliance responsibility, too much technical complexity, or too many features that add more confusion than value.

In this episode, Becky Kopplin interviews Joshua Silver about exactly what SaaS companies must prioritize in a high-value embedded payments offering... and which shiny objects just cause problems.

They covered:

  • Why adoption is the ultimate payments KPI (focus on this if you want to drive massive revenue with embedded payments).
  • A counterintuitive merchant onboarding flow to avoid unexpected funding holds, additional verification requests, and service interruptions.
  • How a cluttered checkout experience with too many choices can lead to decision paralysis and abandoned carts.
  • The trendy pricing strategy that hurts adoption and margin, and why a simple pricing model wins every single time.
  • What software companies can learn from Uber to make embedded payments an obvious “yes”.

Episode transcript: https://rainforestpay.com/blog/payments-strategy-show-005-joshua-silver

The Payments Strategy Show is brought to you by Rainforest, embedded payments purpose-built for vertical SaaS.

Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.

Learn more: https://rainforestpay.com

Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay

  continue reading

Chapters

1. Meet Joshua: Trading Places with Host (00:00:00)

2. Building Payments Tech Without APIs (00:05:30)

3. Modern Payment Strategy for SaaS Companies (00:08:30)

4. Consultant Stories: Fraud and Missing Money (00:14:15)

5. Implementation Mistakes and Go-to-Market Planning (00:18:05)

6. The Problem with Progressive Payment Onboarding (00:23:30)

7. Payment Features That Aren't Worth It (00:26:45)

12 episodes

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