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Content provided by Peter Ericson and Leaky Paywall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter Ericson and Leaky Paywall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Your First 100 Paid Subscribers (And What to Expect)
Manage episode 477653119 series 3263091
Content provided by Peter Ericson and Leaky Paywall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter Ericson and Leaky Paywall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Paywall Podcast, sponsored by Leaky Paywall, Pete and Tyler discuss the strategies for news and magazine publishers to set up effective paywalls and subscription models. The discussion presents insights on how to leverage data from digital and print subscriptions to optimize paywall systems. Emphasizing the importance of starting with free registration, they suggest giving away one article for free and requiring an email registration for subsequent articles to build a newsletter list.
It is recommended offering trial periods based on time instead of deeply discounted rates, preserving the perceived value of content. Pricing advice includes starting at a minimum of $5 per month and gradually increasing it. Additionally, the discussion touches on the importance of using open-source platforms like WordPress for greater control and scalability.
68 episodes
Your First 100 Paid Subscribers (And What to Expect)
Paywall Podcast - Subscription strategies for news and magazine publishers
Share
Manage episode 477653119 series 3263091
Content provided by Peter Ericson and Leaky Paywall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter Ericson and Leaky Paywall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Paywall Podcast, sponsored by Leaky Paywall, Pete and Tyler discuss the strategies for news and magazine publishers to set up effective paywalls and subscription models. The discussion presents insights on how to leverage data from digital and print subscriptions to optimize paywall systems. Emphasizing the importance of starting with free registration, they suggest giving away one article for free and requiring an email registration for subsequent articles to build a newsletter list.
It is recommended offering trial periods based on time instead of deeply discounted rates, preserving the perceived value of content. Pricing advice includes starting at a minimum of $5 per month and gradually increasing it. Additionally, the discussion touches on the importance of using open-source platforms like WordPress for greater control and scalability.
68 episodes
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Similar to Paywall Podcast - Subscription strategies for news and magazine publishers
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
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