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S3 EP4: Why Media Companies Should Avoid the Lowest Common Denominator
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Is low signal content really the answer for follower engagement? Adam Ryan has some strong feelings around playing to the lowest common denominator. Find out more.
Adam gets straight into a subject all media companies should be talking about. In this 5-minute episode he talks clickbait, creating content with one person in mind, and how negative signaling and the lowest common denominator go hand-in-hand.
You’ll also hear Adam’s take on vanity metrics and why they clash with Workweek’s values.
Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual
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Thank you so much!
Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
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