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S4 E6: Storytelling - The Media Superpower With The Power To Build Or Destroy
Manage episode 348464160 series 3320541
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How did a guy who looks like a poorly-dressed substitute teacher wind up at the heart of a scandal that rocked the world?
Through the power of storytelling.
Adam takes a short, deep dive into the FTX collapse and specifically its founder Sam Bankman-Fried. SBF’s personal brand was so compelling it convinced high-profile investors and celebrities to invest in him. And media operators have that exact same power at their fingertips.
Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual
And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
Thank you so much!
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