Ron Hays Talks With Beef Checkoff Visionary Anne Anderson on Our Ag Perspectives Podcast

Perspectives Podcast - Oklahoma Farm Report

Ron Hays talks with Anne Anderson of Austin, Texas

Anne Ilse Anderson of Austin, Texas was honored with the Cattlemen’s Beef Board’s fifth annual Beef Checkoff Visionary Award during the General Session of the 2025 Cattle Industry Summer Business Meeting in San Diego, California. This award recognizes an individual in the beef industry who has demonstrated exemplary support of and commitment to the Checkoff’s goals and vision.

Oklahoma Farm report’s Ron Hays talked in depth about her career with Anderson- you can hear their full conversation by clicking on the listen bar above.

“Anne represents what this award is all about,” said Ryan Moorhouse, chair of the Cattlemen’s Beef Board. “She’s a fellow Texan who’s spent decades helping drive beef demand—both here at home and around the world—through education, research and smart marketing. Anne helped lay the groundwork for the Beef Checkoff, and years later, she’s still helping shape its future. We’re proud to recognize her with the 2025 Visionary Award.”

Anderson and her husband Jim own a cow-calf operation in the Texas Hill Country, combining a deep passion for agriculture with a global business perspective. The Andersons and their partner Brett Morris raise purebred Speckled Parke cattle as well as Speckled Parke/Angus crosses.

Anderson began her career as a clinical dietitian and educator before fully transitioning into agricultural leadership. Since then, Anderson has dedicated more than four decades to advancing the beef industry through innovation and mentorship. Her understanding of consumer nutrition needs and her lifelong passion for beef production have made her a unique and powerful voice in the industry.

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