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Uncovering the Real Drivers of Choice—biases, heuristics, and social influences
Manage episode 472853251 series 2831089
Content provided by Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.
169 episodes
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Manage episode 472853251 series 2831089
Content provided by Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.
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continue reading
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