Advertising watchdog slams mining giant for misleading newspaper campaign

Perth Live with Oliver Peterson

Ads from mining giant Alcoa praising its forest rehabilitation that were published in the state’s daily newspaper have been deemed “inaccurate and likely to mislead or deceive target customers” by the advertising watchdog.'

Conservation Council of WA Executive Director Matt Roberts joined Oliver Peterson to speak about why the advertising is inaccurate.

"We saw this public relations going on, telling us everything is fine while people are writing about their concerns," he said on Perth Live.

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