Ep 14 – Marcelo Miranda, CEO, Consolis Tecnyconta

Pfeffer on Power

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books:
JeffreyPfeffer.com

EPISODE 14 – Marcelo Miranda, CEO, Consolis Tecnyconta

Marcelo Miranda is CEO of Consolis Tecnyconta, a leading provider of precast concrete solutions in Spain. He shares how he implements the rules of power to build brand and relationships and harnesses power for overall good by using technology to create more sustainable, affordable, and humanized construction for the people. Also, understand how he built an amazing reputation and image by delivering results and being open to working with people in the media.

During our conversation, you’ll learn:

• The benefits of building relationships with human resource associations in Brazil

• How he built his visibility within the executive marketplace in Brazil and then Spain

• How creating a positive image aids advancement and positive results

• Why he was willing to be the face of his organization

• The type of person everyone likes to work with and how to work with challenging personalities

• The story and results behind being on the cover of a major Brazilian business magazine

• The value of having an effective public relations strategy

• Why he pursued an international career

• The lessons used from Dr. Pfeffer’s class and books used in building his career

• The most important lesson for him regarding power

• Working with technology to develop a more sustainable construction sector

• Why, if you want to start something that will make a difference, somehow you have to break the rules

• How perception becomes a reality and the importance of storytelling

• The importance of staying authentic

GUEST BIO

Marcelo Miranda is a Senior General Manager with skills in structuring complex businesses, investments, turnarounds, start-ups, and M&A. Evaluation and development of new businesses and products. Strong skills in innovation and sustainability management. Recognized for people leadership and development of high-performance teams. Strong international exposure.
Member of the Board of Start-ups and Associations.
Honored by Forbes Magazine in Brazil´s list of 10 top CEOs under 40, 2016.
Elected by Korn Ferry, Você SA, and FIA as “one of the CEO’s of the Future” in 2007.
Honored by EY as one of the 3 Sustainable Executives of 2015, Entrepreneur of the Year Prize.
Elected by Encontro Magazine as the Executive of the Year 2015.

www.linkedin.com/in/marcelom-miranda

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