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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/b2b-agility-with-greg-kihlstrom-martech-e-commerce-customer-success">B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success</a></span>


B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
Episode 70: Dries-int up your controllers
Manage episode 304761136 series 2995339
Content provided by Ben Edmunds, Matt Trask, Ben Edmunds, and Matt Trask. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Edmunds, Matt Trask, Ben Edmunds, and Matt Trask or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Matt Trask is joined by Dries Vints to talk about being employed by Laravel, organizing a conference, why the Last Jedi is absolute garbage, and how Dries manages to do so much (spoiler: don’t have a significant other).
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82 episodes
Manage episode 304761136 series 2995339
Content provided by Ben Edmunds, Matt Trask, Ben Edmunds, and Matt Trask. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Edmunds, Matt Trask, Ben Edmunds, and Matt Trask or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Matt Trask is joined by Dries Vints to talk about being employed by Laravel, organizing a conference, why the Last Jedi is absolute garbage, and how Dries manages to do so much (spoiler: don’t have a significant other).
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1 Here lies dynamic properties. They were good properties Brent. 37:37
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Matt and Ben are joined by Colin O'Dell, staff engineer at Wayfair and supporter of the twitter dividing Dynamic Properties RFC to discuss what this RFC really means for PHP going forward and if its really a good idea. They also talk to Colin about what its like to change jobs after a long tenure (13 years) at his previous job, what he likes and doesn't like about using a Mac for a daily work computer and also managing one of the biggest OSS libraries for PHP: CommonMark. Show Notes: Deprecate Dynamic Properties RFC Colin on Twitter Colin's blog Reference to the good dogs big…

1 Episode 83: A catch up and a car crash 1:12:48
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Ben and Matt catch up since its been a minute since it's just the two of them have talked. They talk all kinds of things about life, conferences, getting hit by a car and how to best impersonate Chuck Norris style rolls.

1 Episode 82: Another UUID bites the dust. 1:12:01
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Ben and Matt are joined by Ben Ramsey to talk about what it like being in charge of PHP 8.1, his new gig at Skillshare and we ponder the question: do all good uuids go to heaven? Links: Ben Ramsey on Twitter Ben’s UUID Library PHP Release Process Ben’s PHP Library starter kit Rand’s Leadership Slack
Matt and Ben are joined by PsalmPHP author and maintainer Matthew Brown to talk about static analysis, open source maintanence, how he and Ondrej Mirtes made a nice contribution to the PHP Coore and how to get Matthew out to more conferences so people can buy him the beers he so rightfully deserves. Show Notes: Psalm Matthew on Twitter…
Matt and Ben are joined by the founder of Larabelles community Zuzana Kunckova to talk about why communities are so crucial to developer growth, what it takes to start a comnmunity and why Zuzana started Larabelles. We then dive into how she got her start as a developer, where her career has taken her and what is gonna happen with conferences after this whole covid thing is over. Show Notes: LarabellesPHP Zuzana on Twitter…

1 Episode 79: Fell In Love With A Tree: The Phil Sturgeon Story 1:01:15
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Ben and Matt sit down to talk to Phil Sturgeon… yes that Phil Sturgeon for their once every 2 year check in with the former host of this very podcast. They talk about what it’s like to bikepack across Europe during working hours, how Phil knew what issues needed to be addressed immediately and which he could push off to later and then they talk about his current project which involves APIs and trees. Links: https://protect.earth - Trees foundation Phil is involved with https://twitter.com/philsturgeon - Phil’s place on the internet https://apisyouwonthate.com - Phil and Matt’s other project…
Matt and Ben are joined by Chris Fidao (who watched with horror as Matt butchered his last name). The conversation takes a deep dive into how Chris and Dave Hemphill built ChipperCI include the why, the how and what were some of the fun challenges to building a CI service. We talked briefly about how Chris found good use cases for Golang, but Chris still loves PHP. Links: https://twitter.com/fideloper - Chris Fidao on Twitter https://twitter.com/davidhemphill - David Hemphill on Twitter https://chipperci.com https://serversforhackers.com…
Matt and Ben are joined by the League of Extraordinary Packages chief benevolent dictator for life Frank De Jonge (@frankdejonge. Its pronounced “de-yong”, not like how Matt pronounced it. He is sorry). We talk about Frank’s contributions to the League, and how it makes him feel to have a package download count in the 8 digits. Frank also talks about his work on Eventsauce (eventsauce.io) an event driven framework that integrates well into most PHP projects.…
The Twilio crew, bored because they can’t go to conferences to show people the cool shit you can build with their APIs, take over the podcast to talk about life as a grounded devrel. Matt is joined by Margaret Staples (@dead_lugosi), Gary Hockin (@geeh) and back to back guest Marcus Battle (@themarcusbattle). We discuss the Twilio Quest project and how Twilio is leveraging new ways for their dev rels to get their brand out there. We also talk about what we miss most about not being able to go to conferences and drink with friends. It got a little dark there. Sorry. Enjoy!…
Matt and Ben are joined by Marcus Battle to talk about his career path from being a data nerd at WebDev Studios to being a content creator and curator at Twilio. We talk about how much work is involved being a total grammar junky, and does Marcus get early access to things like the supposed Twilio Pigeon API. We also talk about the coveted Twilio swag from back in the days where we were allowed to go to conferences. Then we nerd out about music for a minute. Show Notes: Twilio PHP SDK…
Matt Trask and Ben Edmunds are joined by Jordi Bggiano and Nils Adermann to celebrate Composer finally figuring out how to self invoke its own composer self-upgrade command. We discuss the origins of the project, how they deal with the fame they have found, how they run their business and OSS project and how people who like the project can help give back! Show Notes: Packagist/Composer Blog…

1 Episode 73: The League of Extraordinary FIG 44:48
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Matt Trask and Ben Edmunds are joined by Woody Gilk . We talk about what its like to birth a framework, and then mercilessly kill it. We also talk about how Woody got involved with the League of Extraordinary Packages and how someone can get involved with the PHP FIG .
Matt Trask and Ben Edmunds sit down for a general catch up episode discussing what’s new with them in the past year or so. Jobs, moves, relationships, and Matt’s developing delusion that he actually enjoys impossible burgers.
Matt Trask and Ben Edmunds are joined by James Brooks to discuss what it’s like working for Laravel, his new podcast HappyDev , and mental health for software developers. Links Laravel Forge HappyDev
Matt Trask is joined by Dries Vints to talk about being employed by Laravel, organizing a conference, why the Last Jedi is absolute garbage, and how Dries manages to do so much (spoiler: don’t have a significant other). Links Laravel Laravel.io FullStackEu Eventy Dries’ Blog
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Matt Trask and Ben Edmunds are joined by Taylor Otwell to discuss what’s new with Laravel, the business side of things, and what it’s like organizing a huge conference. Links Laravel Forge Vapor Ignition
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Matt Trask and Ben Edmunds are joined by Adam Culp to discuss the recent changes with Zend (the company), Zend (the framework), and the transition from Zend Framework to Laminas Framework. Links Laminas Nexmo Releated Stuff Beachcasts Video on Hypermedia Video on automating Hypermedia
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Matt Trask and Ben Edmunds are joined by Joe Watkins to discuss what’s new with PHP 7.4 and PHP 8.0.
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1 Episode 65: Live from Longhorn PHP 2019 1:00:43
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Matt Trask and Ben Edmunds are joined by a panel of speakers from Longhorn PHP to discuss the conference, PHP internals, and questions from the attendees. Our amazing panel guests this episode are: Alena Holligan Sammy K Powers Taylor Barnett Margaret Staples Chris Holland Kat Zień
Matt Trask and Amanda Folson are joined by Ryan Weaver to take a look at the landscape of the Symfony Ecosystem. They discuss a few new packages from the Symfony team such as Mailer, HTTP Interface, API Platform as well as discussing the EU’s funding of a 48 hour hackathon that Ryan woke up at 3am in the morning for. Links Symfony…
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1 Episode 63: Dollar Bills Yall - Part 2 1:13:10
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Matt Trask and Ben Edmunds are joined by Jason McCreary to discuss further discuss investing and trading. This episode gets a bit more in the weeds on investing and trading for those interested, discussing everything from 401k to index funds to speculation. We also briefly cover Financial Independence / Retire Early (FIRE) and how developers are well positioned to work towards financial independence. Links RobinHood FireCalc MrMoneyMustache FIRE Math…
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Matt Trask , Ben Edmunds , and Amanda Folson are joined by our deported former co-host Phil Sturgeon . There’s not much of an agenda to this episode. We all catch up on what’s new with Phil and we fill him in on what’s new with PHP.
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1 Episode 61: Dollar Bills Yall - Part 1 1:02:25
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Matt Trask and Ben Edmunds are joined by Jason McCreary and Anthony Fox to discuss budgeting and personal finance for developers. This episode takes a high level view and focuses on how new developers can make good decisions and avoid common pitfalls that come along with that first “developer money” paycheck. We’ll be back for part 2 shortly. Links You Need a Budget YNAB Acorns Vanguard MrMoneyMustache CreditKarma Debitize app Principles - Ray Dalio…
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1 Episode 60: Education, Bootcamps, and the Cool Factor 1:02:02
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Matt Trask and Ben Edmunds are joined by Peggy Fisher and Ryan Tablada to discuss the general state of computer science education, developer bootcamps, landing that first job, and why PHP isn’t ususally taught to new developers.
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Amanda Folson and Ben Edmunds are joined by Mike Wales , Chris Boden , and Daniel Cousineau once again, to finish our discussion about working at and founding startups. This is part two of two.
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Amanda Folson and Ben Edmunds are joined by Mike Wales , Chris Boden , and Daniel Cousineau to discuss working at and founding startups. This is part one of two. Part two is coming in a few weeks.
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1 Episode 57: APIs, Conferences, API Conferences, and Horrible Flights 1:05:25
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Matt Trask and Ben Edmunds are joined by Tessa Mero to discuss their conference organizing experience and the conferences they are putting on in the coming months. Links Southeast PHP Conference API Strat Conference API City Conference Southeast PHP Poster
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Amanda Folson and Ben Edmunds are joined by Phil Sturgeon to discuss what’s new in the world of API development. Make sure to check out his new book Talking To Other People’s APIs . Sponsor We’re sponsored this episode by the Southeast PHP Conference : Southeast PHP Community Conference in Nashville, TN is happening August 16th and 17th right in downtown Nashville. Our CfP opens February 15th with a theme around the modern PHP toolbox. Come hang out with us, listen to awesome speakers talk about a wide variety of topics, meet new friends and of course, try some hot chicken. southeastphp.com and @southeastphp on twitter. If you or your company is interested in sponsoring, contact us at organizers@southeastphp.com…
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1 Episode 55: The Hardest Problem in Software 1:14:21
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Amanda Folson and Ben Edmunds are joined by Mike Wales and Michael Lopp to discuss the hardest problem in software - people. Also make sure to check out the books recommended during this episode: Crucial Conversations: Tools for Talking When Stakes Are High Nine Minutes on Monday: The Quick and Easy Way to Go From Manager to Leader Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity Managing Humans: Biting and Humorous Tales of a Software Engineering Manager…
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Amanda Folson and Ben Edmunds are joined by Daniel Cousineau , Tracy Hinds , Ian Littman , and Matt Trask to discuss the good, bad, and ugly of conference organizing. Make sure to check out the kickstarter for the Longhorn PHP Conference .
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1 Episode 53: Developer Relations, Travel, and Bedbugs with Jessica Rose 1:34:46
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Amanda Folson and Ben Edmunds are joined by Jessica Rose to discuss developer relations, travel, and bedbugs.
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Amanda Folson officially takes the co-host reins! We ease you in to the transition by Ben grilling… ahem… interviewing Amanda a bit so you can get to know her better.
In this episode Ben and Phil discuss what’s new in their pathetic little lives, the state of the PHP-FIG, and bid an ecstatic.. ahem.. sad farewell to Phil as he departs the podcast. Starting with Episode 51 Amanda Folson will be taking over as co-host. Ben is staying so don’t worry, we know he’s your favorite. Phil, Thanks for 51 fucking fantastic episodes, 5 years of podcasting together, way too much booze, and a lot of fun.…
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An all star cast this episode, as Ben and Phil are joined by regular guest Anthony Ferrara - thinker of good ideas and long-time part-time side-line contributor to the PHP-FIG, Woody Gilk - one-speed rider & BDFL of Kohana, and Beau Simensen - author of a bunch of stuff including StackPHP . Here we’re talking about some awesome stuff the PHP-FIG is working on: PSR-15 (HTTP Middleware). This PSR is in Draft mode, and is potentially not as well known about as some others. There was a bit of a cuffufle getting it started as before it had even passed an entrance vote there were alternatives and rewrites suggested, but now the major players are on the same page and things are moving forward. We discuss all this, and the reason PSR-7 (HTTP Message) is not enough for the ecosystem to benefit from shareable middleware. Jumping away from PSR-15 for a second there is an interesting bit of insight into why the PHP-FIG didn’t just slap a “PSR” sticker on Symfony’s HTTP Kernel or HTTP Foundation. Woody provides a bit of the decision-making process in a very tricky aspect of the FIGs job, which is: should standards be built entirely to match existing implementations, or should standards try to improve on the learnings of the existing implementations to better them all as implementations change to support the standard. It’s all a bit chicken and egg, but a very worthy discussion to have. All About Middleware - Anthony posts about PHP HTTP Middleware Why Care About PHP Middleware? - Summary of the initial Anthony vs Woody approaches and background on the HTTP middleware concept StackPHP - Composing HttpKernelInterface middlewares since 2013! Equip - Equip is a tiny and powerful PHP micro-framework created and maintained by the engineering team at When I Work…
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The notes for this episode were lost when Phil spilt some really hipster orange juice over his laptop and bricked the whole thing. We do remember that returning guest Chris Boden and Chris Pitt swing by to talk async in PHP. In a future episode we’ll probably talk about data backup strategies. Benchmarking Codswallop: NodeJS vs PHP - An oldie but a goody, why NodeJS isn’t magically better at async than PHP Ratchet - WebSockets for PHP A Case for Async PHP - Chris Pitt wrote about this stuff on Medium icicle.io - Write asynchronous code using synchronous coding techniques in PHP…
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User-group and meet-up organizer Jenny Wong swings by for a chat about the PHP RFC for a Code of Conduct . Whilst all three of us think a Code of Conduct is a good idea, we talk through some of the various for and against reasoning that people have, and try to outline the logical failures behind some of the FUD being spread around during this discussion. We cover a few things, from the intent of a Code of Conduct, explain it’s reach is not as scary as many seem to think, outline a few things that a Code of Conduct does not try to do, and talk about some of the problems minorities have at conferences and online which could be simplified over time with a useful CoC. This is one of our best episodes yet. Even if you hate Phil and think he’s turned into some sort of social justice warrior white knighting whatever, listen to this and see if the conversation is starting to make more sense to you. The goal here is to open a few minds, and bring people to the table so a useful conversation can be had, instead of the usual reaction to Code of Conducts which is immediate screaming into the keyboard, mashing out wall-o-text’s about freedom of speech, and assuming people are only interested in inclusivity to impress women… We can make our community a better place, and Jenny has a few tips on how you can help with that goal.…
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1 Episode 47: SunshinePHP Town Stack Hall Radio 1:03:56
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Another SunshinePHP, and another rotating panel of excellent guests talking about stuff like podcasting, making a bit of money on the side from projects like books and whatnot, and we get some folks on to cover the FIG Secretary positions, which will hopefully help the FIG solve their identity problems. Oh and Ben Marks was definitely talking about Magento again.…
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Ben and Phil have a little catch-up to try and get things back on track after a little 2015 lag. Basically this episode is just Sober Phil having a massive vent about how daft some people are on the Internet. For some reason he accidentally read some /r/lolphp and got into an argument about how they think that PHP 7 is purely a cosmetic change. This was a good excuse to re-emphisize what an awesome set of fundamental changes PHP 7 really was. Ben and Phil then discuss the FIGs identity crisis before Phil goes off on another ramble about that. We’ll cover that better on later episodes!…
Live from PNWPHP ‘15 , Ben and Phil are joined by guests Ben Marks , Yitzchok Willroth and later we are joined by returning guest Sara Golemon who popped in to talk about HHVM/Hack while Phil played waiter for the rest of the episode. Ben talks about Magento and some of his conference traveling madness, as does Yitz, who got trapped in a hotel for a whole weekend due to some interesting combination of Jewish holidays and an argument over the interational date line in New Zealand. Phil also tells us all about his NZ speeding ticket, mowing down possums like it’s Carmageddon, and makes a few terrible jokes because he’s scarily sober .…
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Listen to API pros Amanda Folson and Mike Stowe talk about API versioning, RAML, and all sorts of interesting API stuff. Phil ended up having a listen to this after the fact, and found it awesome! This episode is probably better for him not being there, as there are some opinions that didn’t initially match his, but they’re really interesting and make him reconsider a few things.…
Your two favourite PHP developers are joined this episode by Emir Kar??yakal? off of PHPKonf and IstanbulPHP . Istanbul is not only a beautiful and awesome city, but it’s got a thriving PHP community too, who are currently hosting a whole bunch of PHP stars for their annual conference. Once again we promised to get this up before the conference to advertise it, and we’re releasing this audio version the night before, but what can we say… we’re shit at this.…
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After a little hiatus Phil and Ben back at it, joined this time by Paul Dragoonis and Vance Lucas . Paul does some fairly call stuff, manages the PPI framework and contributes to building the actual PHP.net website , the poor sod. Paul is also the winner in the “PHP developers from the UK who are hard to understand” contest two years running, only beating Phil to the title due to being slightly better at handling his booze. Vance works at NetSuite and has open-sourced a bunch of code things, most notably phpdotenv and frisby . We all have a little natter, share some of our horror stories from projects including PHP.net, and talk about Phil’s recent blog post about how hard it is to be a famous PHP rockstar guru.…
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1 Episode 41: Loosely Town Hall - Dallas Edition 1:05:38
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This episode is brought to you from thunderstruck Dallas, as part of the awesome conference that is Lone Star PHP . We are joined once again by the dynamic duo Jeff Carouth and Matt Frost off of the Loosely Coupled podcast! We mostly make a bunch of bad jokes then drag up the audience to talk about stuff. Lets be honest, this was a bit of a crapshoot, but Elizabeth Smith goes into some detail on PECL and the problems of ownership. PSR-7 is chatted about for the 19th time and Jordi talks a bit about pickles. Also, we debate “haytch” vs. “atch” as the correct pronunciation of the “H” in HTTP. Important stuff. Audio only this time folks!…
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Regular guest Anthony Ferrara joins us “in the studio” to talk about the new version of his scalar type hints , which since recording - a f**king month ago - has been accepted for PHP 7. We thought it would be good to have a bit of a chat about the feature, the nonsense that surrounded it and a bunch of other random internals and PHP 7 related blathering.…
Phil and Ben catch up with Josh Lockhart who has been on the show a few times before. Josh is involved in some great projects and interested in some new tools, which all kinda wind in together. PHP, FIG, League, etc. Josh joined the FIG PSR-7 which is gonna be used in Slim 3 New Stuff in Slim PHP 3.0 The new league/uploads project - more info on the League mailing list We touch on a few topics, and really this one is just a fun fluid chat with a really relaxed guest.…
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