How to Be Happy and Appreciated: Switch to Direct Primary Care Part 1

Physician NonClinical Careers with John Jurica

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Dr. Josh Umbehr shares his 15-year journey building one of the earliest and most influential Direct Primary Care (DPC) practices, launched in 2010 after seeing firsthand how insurance-based medicine complicates care. While working as a biller and coder during his pre-med years, he saw how much time and money was lost to bureaucracy. Inspired by his father’s straightforward trash collection business—“pay once a month, pick up once a week”—he applied the same logic to healthcare: simple, transparent, and direct.

His model strips away insurance entirely, offering wholesale medications, low-cost labs, and unlimited access via calls, texts, and in-person visits—all without billing headaches. By eliminating the administrative layers that bog down traditional practice, Dr. Umbehr created a system that puts the focus back where it belongs: on the patient.

The result is a more sustainable way to practice medicine that helps prevent physician burnout by allowing doctors to spend time-solving problems, not just documenting them for insurance. His practice has since expanded with partners and new locations, and he's developed tools like custom EMRs and consulting services to help others make the shift.

At its core, his philosophy is simple: basic healthcare should be affordable. It is so affordable, that it’s “too cheap to insure” without compromising quality.

You'll find links mentioned in the episode at nonclinicalphysicians.com/switch-to-direct-primary-care/