

In this special episode of Pipeline Visionaries, Ian Faison, CEO of Caspian Studios, breaks down the future of B2B content creation for 2025. He dives into frameworks and strategies, outlining the five methods of consumption and aiming for high quality that makes virality possible. He also dives into the difference between feeds, shows, and networks, giving case studies and examples and highlights the shift towards platform-specific content and the role of marketers as 'gardeners' in navigating walled gardens like YouTube and LinkedIn.
Key Takeaways:
Quote:
Episode Timestamps:
*(00:06) The future of B2B content in 2025
*(01:42) Five methods of consumption
*(07:52) Framework: feeds, shows, and networks
*(16:38) We’re all gardeners: accessing walled gardens
*(17:38) The shift to creator-first content
*(24:41) The importance of distribution and creativity
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.
Links:
242 episodes
In this special episode of Pipeline Visionaries, Ian Faison, CEO of Caspian Studios, breaks down the future of B2B content creation for 2025. He dives into frameworks and strategies, outlining the five methods of consumption and aiming for high quality that makes virality possible. He also dives into the difference between feeds, shows, and networks, giving case studies and examples and highlights the shift towards platform-specific content and the role of marketers as 'gardeners' in navigating walled gardens like YouTube and LinkedIn.
Key Takeaways:
Quote:
Episode Timestamps:
*(00:06) The future of B2B content in 2025
*(01:42) Five methods of consumption
*(07:52) Framework: feeds, shows, and networks
*(16:38) We’re all gardeners: accessing walled gardens
*(17:38) The shift to creator-first content
*(24:41) The importance of distribution and creativity
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.
Links:
242 episodes
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