Build trust through relationships: #PitchPro Ted Winner

Pitch Live with Amy Summers

This episode of “Pitch Live with Amy Summers” podcast features Ted Winner, a Peabody, DuPont, and Emmy Award-winning producer whose 25+ year career in journalism includes work with some of the most iconic media organizations in the industry including: CNN, ABC News, The Weather Channel, ESPN, and NFL Network—where he helped develop and launch original shows like “Cold Pizza” and “Good Morning Football.” Ted’s storytelling has taken him across the globe, from traveling through Africa with Bono to highlight Third World Debt, to reporting from refugee camps during the Bosnian War, to spending a day with Muhammad Ali at his home and training center. He’s also been on the frontlines of major breaking news stories, including 9/11 and the death of Princess Diana. Ted’s most recent news contributions have benefited the local news market of New York City, where he has served as the Senior Manager in charge of live morning programming at NY1 / Spectrum News, overseeing more than 30 hours of live broadcasts each week, including the station’s flagship show “Mornings on 1” with the legendary Pat Kiernan.

Key pitching takeaways from Ted Winner on this episode of “Pitch Live”:

• Relationships matter: Great sources come from trust built over time.
• Always include strong visuals with your pitch: Stories are more than just words.
• Be accessible and respond promptly: Share after-hours contact details with journalists.
• Stay current and know the news cycle: Pitching at the right time is crucial.
• Accuracy trumps speed: it’s better to be second and right, than first and wrong.
• Feedback fuels growth: Lead with honesty while being supportive and collaborative, learning from missteps.
• Don’t give up: Getting the truth out is important, even when the climate is difficult.

Join Amy Summers for #PitchLive with #PitchPro Ted Winner to access Ted’s pitching strategies and success stories that prove the power of #ThePitch ☎️🤩

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