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A Masterclass in Marketing, Brand Building and Culture with Fasthosts’ Managing Director, Rupert Bedell - Episode 11
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Rupert Bedell started life as an aspiring engineer, but through roles at Natwest, HSBC, American Express and countless others, he’s morphed into a marketing master.
Now taking on the Managing Director role at Fasthosts, he’s pivoted from transforming titans to nurturing a challenger brand…
Learn to navigate the ever-changing world of performance marketing, discover the secrets to curating culture, and the art of changing industries.
Key takeaways from this episode:
- The transformation of marketing in the technological age, shifting from creativity to performance
- Rupert's remarkable journey from engineering to finance to marketing, pivoting across industries effortlessly
- The art of brand building, aligning your internal culture with external brand promises
- Challenges and opportunities presented by MarTech, and the need for to balance technical capabilities with brand strategy
Rupert Bedell
https://www.linkedin.com/in/rupert-bedell-7006aa13/
Connect with Dave Allen: https://www.linkedin.com/in/daveallenbrandpie/
Learn more about Brandpie: https://www.brandpie.com/
https://www.linkedin.com/company/brandpie/
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