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Unlocking Real Estate Success: Marketing Strategies for Raising Capital with Julia Anderson
Manage episode 453557084 series 3483675
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In this episode, Ginny sits down with Julia Anderson, Director of Operations at Capital Marketing Officer and a seasoned expert in real estate marketing. Julia has helped raise over $100 million for real estate ventures by aligning marketing strategies with capital-raising goals. Together, they dive into the art of leveraging marketing to attract passive investors, build communities, and scale real estate businesses.
Julia shares invaluable insights into leveraging marketing to grow real estate businesses and attract passive investors. She emphasizes the importance of viewing real estate businesses as marketing enterprises, with platforms like LinkedIn serving as powerful tools for lead generation and personal branding. Julia explains how defining one to three ideal investor profiles can sharpen marketing strategies, while tools like interactive calculators and targeted lead magnets effectively engage prospects. She also highlights the value of building communities through platforms like Facebook groups, fostering trust and connection with potential investors. Consistency and authenticity in posting content are crucial, as is aligning marketing strategies with capital-raising goals to achieve scalability and long-term success.
Julia also shares how pivotal moments in her career inspired her to create opportunities for financial independence, paralleling the journey of many real estate investors. Listen in for actionable tips on scaling your real estate business with intelligent marketing strategies.
Connect with Julia on LinkedIn: https://www.linkedin.com/in/andersonjulia/
For a personalized consultation or to access a free marketing audit, visit her website at https://www.capitalmarketingofficers.com/ and complete the contact form.
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Connect with Ginny Bolling on LinkedIn https://www.linkedin.com/in/ginnybolling
Pivot to Prosperity is a podcast that is sponsored by Pivotal Real Estate Investments, which focuses on helping investors build wealth and income through commercial real estate that improves communities. To learn more, visit www.PivotalRealEstateInvestments.com/contact-us
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To watch other episodes, go to https://www.youtube.com/@PivotalREI
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