James Bond’s future is now in Amazon’s hands

Plain English

Today's story: Amazon has taken full creative control of James Bond, ending six decades of stewardship by the family of film producer Albert Broccoli. Previously, the family carefully managed the creative direction of the Bond franchise, even as big studios produced the movies. Now, Amazon may make more frequent films, expand Bond storylines, and push the character into new media like theme parks and animated specials. But some Bond fans worry the tech giant will dilute the brand and let algorithms decide the future of a beloved character.

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