A bite-sized show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening in today's economy. It's a quick hit of insight into money, work, and business. Monday through Friday, in 10 minutes or less.
…
continue reading
Content provided by NPR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NPR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
How Tupperware took over our homes, with Decoder Ring
MP3•Episode home
Manage episode 471422585 series 1324387
Content provided by NPR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NPR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Tupperware is the stealthy star of our modern homes. These plastic storage containers are ubiquitous in our fridges, pantries, and closets. But the original product was revolutionary. So was its breakthrough sales strategy: the Tupperware Party.
Led in part by a charismatic housewife turned business innovator, Tupperware pioneered more than the party. Brownie Wise, and the company she came to represent, are behind a core sales technique that we might now recognize as influencer marketing.
The company was so successful at its peak, it reached almost cult status. But it didn't last.
On our latest episode: Tupperware's success and the company's demise. And how its descendants — in products, and in sales strategies — lived on.
This episode is in partnership with Decoder Ring. For even more on the legacy of Tupperware, listen to their full episode.
Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.
Listen free at these links: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.
Help support Planet Money and hear our bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
…
continue reading
Led in part by a charismatic housewife turned business innovator, Tupperware pioneered more than the party. Brownie Wise, and the company she came to represent, are behind a core sales technique that we might now recognize as influencer marketing.
The company was so successful at its peak, it reached almost cult status. But it didn't last.
On our latest episode: Tupperware's success and the company's demise. And how its descendants — in products, and in sales strategies — lived on.
This episode is in partnership with Decoder Ring. For even more on the legacy of Tupperware, listen to their full episode.
Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.
Listen free at these links: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.
Help support Planet Money and hear our bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
1286 episodes
MP3•Episode home
Manage episode 471422585 series 1324387
Content provided by NPR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NPR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Tupperware is the stealthy star of our modern homes. These plastic storage containers are ubiquitous in our fridges, pantries, and closets. But the original product was revolutionary. So was its breakthrough sales strategy: the Tupperware Party.
Led in part by a charismatic housewife turned business innovator, Tupperware pioneered more than the party. Brownie Wise, and the company she came to represent, are behind a core sales technique that we might now recognize as influencer marketing.
The company was so successful at its peak, it reached almost cult status. But it didn't last.
On our latest episode: Tupperware's success and the company's demise. And how its descendants — in products, and in sales strategies — lived on.
This episode is in partnership with Decoder Ring. For even more on the legacy of Tupperware, listen to their full episode.
Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.
Listen free at these links: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.
Help support Planet Money and hear our bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
…
continue reading
Led in part by a charismatic housewife turned business innovator, Tupperware pioneered more than the party. Brownie Wise, and the company she came to represent, are behind a core sales technique that we might now recognize as influencer marketing.
The company was so successful at its peak, it reached almost cult status. But it didn't last.
On our latest episode: Tupperware's success and the company's demise. And how its descendants — in products, and in sales strategies — lived on.
This episode is in partnership with Decoder Ring. For even more on the legacy of Tupperware, listen to their full episode.
Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.
Listen free at these links: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.
Help support Planet Money and hear our bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
1286 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.