16. How to Incorporate a Financial Behavior Officer Into Your Firm with Jake Northrup

Planning & Beyond®

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In this episode of Planning & Beyond, host Ashley Quamme sits down with Jake Northrup, owner of Experience Your Wealth, to explore how incorporating behavioral expertise into financial planning firms can transform client relationships and enhance practice management. As both the host and the financial behavior specialist for Jake's firm, Ashley and Jake provide a unique, inside look at this innovative approach to modern financial planning.

Jake and Ashley examine how this integration has transformed client meetings, enhanced team dynamics, and created new opportunities for practice growth. They discuss the importance of giving advisors mental freedom to focus on technical aspects while having dedicated support for the psychological elements of client relationships. The episode also addresses common concerns about scaling behavioral integration and provides actionable steps for advisors interested in expanding beyond traditional planning approaches.

Key Takeaways

• The future of financial planning is moving beyond technical expertise
• Behavioral integration can start small with simple tools and questions
• Advisors don't need to be behavioral experts to create meaningful change
• Client engagement and retention improve with behavioral integration
• Having a dedicated behavioral specialist allows advisors to be more present
• Integration should be presented as an enhancement, not a fix
• The role of behavioral specialist can extend beyond client meetings to team training
• Start implementing behavioral elements before feeling fully ready

Connect with Jake::

• Jake Northrup on LinkedIn
• Experience Your Wealth

Connect with Ashley:

• Website: www.planningandbeyond.com
• Ashley Quamme on LinkedIn

Links mentioned in episode

• Kinder’s 3 Questions