Scaling Up: Squadron's Growth and Exclusive Convention Kits

Plastic Model Mojo

From logistics nightmares to groundbreaking special editions, Brandon Lowe takes us behind the scenes of Squadron's evolution into a new era for model enthusiasts. After logging countless miles between trade shows and completing their tenth move in twenty years, Squadron has finally settled into their Chattanooga headquarters, transforming their operation and expanding their customer offerings.
The relocation story reveals why shipping logistics became the primary driver behind Squadron's move. "If we had to pick one reason to move, that was it," Brandon explains, detailing how the small-town postal facilities in Ellijay simply couldn't handle their volume. Now with dedicated large-vehicle pickups daily, Squadron can focus on growth rather than delivery headaches.
After a year of transition, Squadron's 2,500 square foot retail space is now welcoming visitors Monday through Friday. For many customers, seeing the warehouse's 20,000 square feet of inventory has become an experience in itself: "It was kind of funny. He had been there for a good little while, so I just said, 'hey, would you like to see the warehouse?'... and I took him to the other 20,000 square feet beyond the 2,000 he was looking at."
The conversation shifts to Squadron's innovative community-building initiatives. Their Eagle Club provides enhanced benefits including reduced shipping thresholds, while a private Facebook group connects customers sharing projects and techniques. Brandon's philosophy shines through: "Hopefully it becomes a community of modeling friendship."
The most exciting revelation concerns Squadron's groundbreaking partnership with the IPMS Nationals host chapter. For the first time ever, they're creating official convention exclusive model kits featuring the show logo. The first announced exclusive, a MiniArt P-47D Razorback, represents something completely new for the hobby. "I hope that it helps the show in general, in the sense that there's something here that I can only get here," Brandon explains, drawing parallels to comic convention exclusives.
Through shipping challenges, tariff uncertainties, and continuous innovation, Brandon's passion for the modeling community remains unwavering: "The customers in the hobby industry are some of the nicest, most understanding people I have ever met." Visit Squadron's retail space, tune into their Wednesday night livestreams, or meet them at the IPMS Nationals to experience firsthand how they're reshaping the hobby landscape.

SQUADRON
Adding to the stash since 1968
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Give us your Feedback!
Rate the Show!
Support the Show!
Patreon
Buy Me a Beer
Paypal

Bump Riffs Graciously Provided by Ed Baroth
Ad Reads Generously Provided by Bob "The Voice of Bob" Bair

Mike and Kentucky Dave thank each and everyone of you for participating on this journey with us.

Chapters

1. Welcoming Brandon from Squadron (00:00:00)

2. Wonderfest Experiences (00:02:09)

3. Chattanooga Relocation Update (00:05:43)

4. Retail Space and Squadron Clubs (00:10:50)

5. Convention Exclusives Announcement (00:21:37)

6. Tariffs Impact on the Hobby Industry (00:33:20)