Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ

Plugged In, Switched On.

Join your host and Executive Creative Director, Barrie Seppings as he takes Kimberly through our patented ‘20 Questions’ interview, where they questioned performance media, called out “the colouring in department’ and revealed the discipline needed to coach kids’ netball. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.

The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Kimberley:

- What did you want to be when you grew up?

- Who has the worst job in Tech marketing?

Why do you get out of bed in the morning?

- Who did you learn the most from in your career?

- What’s your professional ‘secret weapon’?

As the Head of Strategic Partnerships and Alliances for Kyndryl Australia and New Zealand, Kimberly Marlay’s role is to establish Kyndryl as the premier strategic partner for businesses across the region.

Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn.

Thanks for listening!
If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

Chapters

1. Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ (00:00:00)

2. Question 1: What is your company or brand selling and why should anybody pay good money for it? (00:02:00)

3. Question 2: Did you grow up dreaming of being in marketing or being in technology? (00:04:00)

4. Question 3: What's the part of your job that you really enjoy the most that you find yourself really spending the time on? (00:07:36)

5. Question 4: What's the one career move or moment or friction, if you like, that you wish you could go back and undo? (00:10:59)

6. Question 5: Who have you learned from the most in your career, or even if perhaps it was what not to do? (00:12:35)

7. Question 6: What's your secret? How do you convince yourself to be constantly leaning forward, constantly leaning in, constantly accepting of change without burning out? (00:15:14)

8. Question 7: What do you do to stay physically and mentally healthy? (00:17:24)

9. Question 8: Every market or industry or territory likes to think they're special and unique, particularly from a marketing perspective. Not many of them are, but surely you've met one or two. (00:20:25)

10. Question 9: What's the campaign or event or idea or launch or even just an ad that you really admire that you wish you'd done? (00:21:56)

11. Question 10: What's the one thing in this industry that you think has gone on for too long and probably needs fixing? (00:24:04)

12. Question 11: What is the one question you'd ask an agency if you knew they had to tell you the truth? (00:27:24)

13. Question 12: How do you make the call between collaboration and working solo, either for yourself or letting your team work solo so that they can learn from their own mistakes? (00:29:05)

14. Question 13: What's a long-held belief about marketing that you no longer hold and what caused you to change your mind? (00:31:10)

15. Question 14: What tactics or approaches are you pulling back on because they're running out of juice and where are you seeing potential? (00:33:22)

16. Question 15: What buzzword or concept do you think is getting far too much airplay in our industry right now? (00:36:45)

17. Question 16: What do you get out of bed for? What's your motivation every morning? (00:38:34)

18. Question 17: What's the most unexpected or unusual situation or person that you've found yourself with thanks to work and your career? (00:40:28)

19. Question 18: What was the pandemic or the lockdown experience for you? (00:44:16)

20. Question 19: Do you allow yourself for, as you alluded to there, are there two Kimberleys, a work Kimberley and home Kimberley? (00:47:28)

21. Question 20: Do you have a secret weapon in your career or have you had one? And if you do, will you tell me what it is? (00:49:58)