What happens when you learn to get out of your own way? 20 Great Answers with Molly MacDiarmid, APAC Head of Marketing, Crayon.

Plugged In, Switched On.

Join your host and Executive Creative Director Barrie Seppings as he quizzes Molly with our patented ‘20 Questions’, uncovering how working for bad managers can be a good thing, why ‘romantasy’ can be like therapy and the one ‘female trait’ that can be a career killer.

Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.

The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Molly MacDiarmid:

• What’s the one moment in your career you wish you could undo?
• How do you create your work / life balance?
• What’s the best way to cope with constant change?
• How did the pandemic lockdowns change your approach to work?

Molly MacDiarmid is the Crayon APAC head of marketing, a dedicated and motivated professional specialising in B2B & Channel marketing in the IT industry. Connect with Molly on LinkedIn

Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn.

Thanks for listening!
If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

Chapters

1. What happens when you learn to get out of your own way? 20 Great Answers with Molly MacDiarmid, APAC Head of Marketing, Crayon. (00:00:00)

2. Question 1: What is your company selling, and why should anybody pay good money for it? (00:02:08)

3. Question 2: What did you dream of when you were younger? (00:04:04)

4. Question 3: Which part of your job do you just find yourself gravitating to because you enjoy doing it, you probably spend a little bit more time doing it than you should, and part two of that question is going to be, who do you think has the worst job? (00:07:21)

5. Question 4: What's the one career move or moment, thinking back , that you wish you could go back and undo, or perhaps that moment where you realized, "Wow, I've just learned something really valuable here"? (00:08:51)

6. Question 5: Who have you learned the most from in your career, even if it was perhaps what not to do? (00:10:50)

7. Question 6: How do you personally regenerate, keep that energy up, keep that curiosity up and keep leaning into change in your role? (00:13:14)

8. Question 7: What do you do to maintain that balance between work and life, and the brain and the body health? (00:15:36)

9. Question 8: Who, in your opinion, do you think that's absolutely valid for, that you don't get under the skin, and you don't understand them and you don't address them, that's at your peril? (00:18:13)

10. Question 9: What's the campaign or event or idea or launch that you really wish that you'd done? (00:19:44)

11. Question 10: What's the one thing in this industry, and you can talk about B2B Tech or you can talk about marketing or the confluence of the two, that's your call, what's the one thing in this industry that's gone on for too long and really needs fixing? (00:20:25)

12. Question 11: What's the one question you'd ask an agency if you knew they'd have to tell you the truth? (00:21:36)

13. Question 12: How do you make the call between collaborating with someone or a team, or stepping back and letting them do their thing? (00:23:25)

14. Question 13: hat's a long held belief or maybe a piece of conventional wisdom about marketing maybe you grew up with it in agency land, and you've had to re-evaluate your position on it now that you're client-side, and what caused you to change your mind? (00:25:33)

15. Question 14: In terms of effectiveness and ROI, just thinking back over the last 6, 12 months, which tactics or approaches have you seen start to lose steam, and where have you found good results and you starting to double down? (00:26:44)

16. Question 15: What buzzword or concept is getting too much airplay right now, you're a little sick of it, and then the flip side of that question is, what's kind of an old school idea or tactic you think should be coming back? (00:28:05)

17. Question 16: What do you get out of bed for? Where do you find your daily motivation? (00:29:56)

18. Question 17: What is the most unexpected or unusual situation you found yourself in due to work? The classic David Burn line, "How did I get here?" (00:30:49)

19. Question 18: We touched on this before, but home alone. What was the pandemic or the lockdown experience for you, but more importantly, how has that changed the way you work now? What have you brought forward? (00:31:32)

20. Question 19: Do you feel like you are able to bring yourself there? Is that a Crayon trait? (00:33:50)

21. Question 20: What is your career or workplace secret weapon? If you have one, will you tell us what it is? (00:35:18)