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Legacy in Transition
Manage episode 478741800 series 2937583
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Louisianna Giumelli shares her journey of taking over Choice Property Group, a 32-year legacy real estate business, and how she's refreshing the brand while honoring its history.
• Started in real estate 12 years ago working through leasing, property management, sales and corporate roles
• Originally approached her former employer about buying just his portfolio, but was offered the entire business instead
• Chose a strategic 50-50 partnership for transition before buying the business outright
• Made conscious decision to refresh rather than completely rebrand to honor the legacy
• Maintains the business's unique position as a full-service boutique agency offering residential, commercial, property management and sales
• Describes leadership style as "servant leadership" – leading from underneath by asking "what do you need from me?"
• Emphasizes the importance of being "in the trenches" with your team rather than managing from above
• Structured one-on-ones focus on connection rather than performance tracking
• Balances drive for continuous improvement with understanding when the team needs a break
• Sources support from various people including family members, consultants, and the previous owner
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Chapters
1. Legacy in Transition (00:00:00)
2. Meeting Lou Gemelli of Choice Property Group (00:01:02)
3. Lou's Real Estate Journey and Background (00:05:17)
4. Buying the Business and Managing Transition (00:08:50)
5. The Drive for Growth and Constant Improvement (00:14:55)
6. Refreshing the Brand While Honoring Legacy (00:23:48)
7. Leadership Style and Team Management (00:28:26)
8. Finding Support and Problem-Solving Approaches (00:33:24)
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