The Buyer/User Dichotomy: Navigating B2B Product Development PM Vs PMM podcast

Artwork

MBA Careers Business Marketing Arjun Kalburgi + Aditi Patel

Player FM - Internet Radio Done Right

Added two years ago

Content provided by Arjun Kalburgi + Aditi Patel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arjun Kalburgi + Aditi Patel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

A

All About Change

All About Change podcast artwork

All About Change podcast artwork

1
Tiffany Yu — Smashing Stereotypes and Building a Disability-Inclusive World 30:23

22 days ago30:23

30:23

Tiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

PM vs PMM »
The Buyer/User Dichotomy: Navigating B2B Product Development

about a year ago 28:58

Share

MP3•Episode home

Content provided by Arjun Kalburgi + Aditi Patel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arjun Kalburgi + Aditi Patel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizing your approach and ensuring your product's success. Tune in and elevate your product management game with us!

… continue reading

45 episodes

#MBA #Careers #Business #Marketing #Arjun Kalburgi + Aditi Patel

Artwork

The Buyer/User Dichotomy: Navigating B2B Product Development

published about a year ago

Share

MP3•Episode home

Content provided by Arjun Kalburgi + Aditi Patel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arjun Kalburgi + Aditi Patel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizing your approach and ensuring your product's success. Tune in and elevate your product management game with us!

… continue reading

45 episodes

#MBA #Careers #Business #Marketing #Arjun Kalburgi + Aditi Patel

All episodes

×

P

PM vs PMM

PM vs PMM podcast artwork

1
The Buyer/User Dichotomy: Navigating B2B Product Development 28:58

1 year ago28:58

28:58

Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizing your approach and ensuring your product's success. Tune in and elevate your product management game with us!…

P

PM vs PMM

PM vs PMM podcast artwork

1
The Role of Curiosity in Fostering Continuous Learning 29:14

1 year ago29:14

29:14

Join us in this episode of PM vs PMM as they dive into the importance of curiosity in product management and marketing. Discover how staying curious drives innovation, fosters better decision-making, and enhances professional growth. We share personal strategies for maintaining a curious mindset, even in high-pressure environments. We also discuss Joe Biden's AI executive order, exploring its implications for transparency and regulation in the AI space. Plus, they chat about the noticeable effects of global warming in their hometowns. Tune in for an engaging conversation on continuous learning and staying ahead in the ever-evolving tech industry. Stay curious and keep learning!…

P

PM vs PMM

PM vs PMM podcast artwork

1
Strategies for Cohesive Vision Across Product Teams 32:21

1 year ago32:21

32:21

Join us in this engaging episode of "PM versus PMM," where we explore the nuances of ensuring alignment within product teams. Arjun shares his snowy frustrations, and we dive into strategies for blending individual creativity with team goals. We debate the challenges and methods of aligning marketing and product management, especially in dynamic environments. Plus, don’t miss our take on Apple's contentious App Store policies in our news segment. Tune in for a mix of professional insights and personal anecdotes, all wrapped up in a winter wonderland context!…

P

PM vs PMM

PM vs PMM podcast artwork

1
Managing Risk with Reverse Funnel Analysis 24:39

1 year ago24:39

24:39

Join us in our lively first live recording of the PM versus PMM podcast! This episode dives into the world of product management, focusing on reducing risks through reverse funnel analysis and setting effective KPIs. Don't miss their take on the latest tech trends, including a spirited discussion on Apple's new Vision Pro. Tune in for a blend of expert insights and engaging banter that's sure to enlighten and entertain!…

P

PM vs PMM

PM vs PMM podcast artwork

1
Targeting High-Need Customers for Product Success 21:45

1 year ago21:45

21:45

Dive into the dynamic world of product management with us in this engaging episode of the PM vs PMM podcast! This week, we unpack the essentials of building products that genuinely meet urgent user needs. We delve into identifying "hair on fire" problems, explore effective marketing channels, and share personal weekend adventures. Plus, we discuss Samsung's latest venture into health tech with the Galaxy Ring. Whether you're a product newbie or a seasoned pro, this episode offers valuable insights and lively banter to enrich your product management journey. Tune in to learn, laugh, and discover how to connect deeply with your customers!…

P

PM vs PMM

PM vs PMM podcast artwork

1
From UX Designer to PM: The Journey of Building User-Centric Products with Wayne Sang 35:06

1 year ago35:06

35:06

Dive into an engaging discussion on the intersections of product management and product marketing in this episode of the PM versus PMM podcast. Join hosts us as we welcome Wayne Sang, a former design lead turned content creator, who shares his unique journey through design and product management. Wayne opens up about the challenges and triumphs of navigating user-centric design, the complexities of shifting roles, and his strategies for continuous learning. From user research to balancing business needs, Wayne's insights provide a compelling look at the constant push and pull of building great products. Whether you're a product manager, a designer, or just passionate about product development, this episode is packed with thoughtful discussions and practical advice. Tune in to explore how continuous learning and strategic thinking can shape your career and improve your work.…

P

PM vs PMM

PM vs PMM podcast artwork

1
Being Transparent with Public Roadmaps 29:14

1 year ago29:14

29:14

Dive into a delightful blend of wit, wisdom, and warmth with us in this episode of the PM vs PMM podcast. As the fall leaves turn to winter snow, we cozy up to discuss the art of transparent product roadmapping and its pivotal role in building trust, fostering community, and steering products in the right direction. From the chilly streets of New York and Toronto to the cutting-edge contours of Tesla's Cybertruck, we navigate the complexities of product management and marketing with ease and humor. Whether you're a product maven or a marketing guru, join us for insightful banter, thoughtful discussions, and a few laughs along the way. It's an episode that promises to warm your heart, spark your curiosity, and maybe even inspire your next big idea.…

P

PM vs PMM

PM vs PMM podcast artwork

1
How Modern Product Tools Help in Anticipating Product Risks 24:59

1 year ago24:59

24:59

Dive into a whirlwind of insights with us in this episode of the PM vs PMM podcast! As the chilly winds of Toronto bring about early sunsets and reflections on daylight savings, we warm up with a hot cup of discussion on the essential tools that make a product person great. From dissecting the impact of analytics with Google Analytics and Woopra to navigating the collaborative waves of Slack and Notion, we unpack how to reduce risks and align teams effectively. But that's not all – the episode takes an unexpected turn into the recent drama at OpenAI, drawing parallels with tech history's most notable leadership upheavals. Will history repeat itself, or is this the dawn of a new era in AI? Plus, don't miss their personal detour into the horror genre, where Arjun's nightmarish experience with 'The Descent' offers a lighter, albeit terrifying, conclusion to their deep dive. Tune in for a blend of professional wisdom, industry gossip, and a splash of horror movie critique – all in a day's work on PM vs PMM.…

P

PM vs PMM

PM vs PMM podcast artwork

1
Part 2: Crafting Solutions with the Second Diamond 28:35

1 year ago28:35

28:35

Dive into a delightful exploration of product management and marketing with us in this episode of the PM vs PMM podcast! From the magical world of manifesting success to the nitty-gritty of the Double Diamond design framework, we take you on a journey through the art and science of building the right thing for the right users.Whether you're curious about crafting solutions that resonate with users or intrigued by the future of social media, this episode is packed with insights, laughter, and a pinch of snowman magic. Tune in to unlock the secrets of product innovation and aligning with your audience—no snow boots required!…

P

PM vs PMM

PM vs PMM podcast artwork

1
Part 1: Unraveling User Needs with the First Diamond 28:23

1 year ago28:23

28:23

In this lively episode of the PM vs PMM podcast, we take you on a deep dive into the heart of product management and marketing, starting with the vibrant energy of New York tech mixers and wrapping up with personal revelations and new hobbies. We unpack the intricacies of the Double Diamond Design Process, emphasizing the first diamond's role in fostering empathy and understanding of user needs. We then share our experiences and insights on navigating the complex landscape of problem identification and the iterative journey towards building impactful products. Arjun enthuses about the innovative ArcSearch app from the browser company, sparking a discussion on the future of web navigation and the transformative power of generative AI. Meanwhile, Aditi opens up about her newfound love for painting, revealing the therapeutic benefits of engaging in creative endeavors. Whether we're debating the merits of empathy in product design, exploring the frontiers of AI in web search, or sharing personal growth stories, our dynamic exchange is a testament to the multifaceted nature of being great product people. Tune in to join us on this exploratory journey through the challenges and triumphs of building the right thing for the right users.…

P

PM vs PMM

PM vs PMM podcast artwork

1
Mastering Continuous Learning Amidst Information Overload 22:14

1 year ago22:14

22:14

Dive into an engaging episode of PM vs PMM where we tackle the art of continuous learning amidst the cacophony of product management and marketing. From the emotional rollercoaster of moving houses to navigating the dense forest of feedback, we share insights on building the right product for the right users and the crucial act of filtering noise to find clarity. Plus, don't miss their take on Apple's manufacturing move to India with Tata and the quirky use of ChatGPT for crafting the perfect Instagram caption. Tune in for a blend of personal anecdotes, professional wisdom, and a dash of humor that makes this not just another tech podcast. It's a journey through the hearts and minds of those shaping products and perceptions, one episode at a time.…

P

PM vs PMM

PM vs PMM podcast artwork

1
Part 2: Building Harmony Between PMs, Designers, and Engineers Ft. James Costa, Ben Loyola, and Katherine Squatrito 30:41

1 year ago30:41

30:41

Dive into the heart of innovation with this episode of "PM versus PMM," where we explore the game-changing approach to product development at Rapbook. Say goodbye to traditional sprints and hello to flexibility, creativity, and real human connections. James, Ben, and Katherine open the doors to a world where Kanban reigns, deadlines are adaptable, and team alignment goes beyond the boardroom. Discover how ditching the old playbook can lead to better products, happier teams, and a more dynamic way of working. This episode isn't just about managing products; it's about empowering people and pushing boundaries. Tune in for an inspiring blend of stories, insights, and laughs that will redefine how you view product management and marketing. Perfect for anyone hungry for a fresh perspective on building great teams and even greater products.…

P

PM vs PMM

PM vs PMM podcast artwork

1
Part 1: Building Harmony Between PMs, Designers, and Engineers Ft. James Costa, Ben Loyola, and Katherine Squatrito 25:32

1 year ago25:32

25:32

Dive into the lively world of product management and marketing in this episode, where we untangle the secrets of team alignment. Join our all-star panel - James from Toronto, Ben in Vancouver, and Katherine (Kath) from Phoenix - as they share insights from their diverse experiences in Wrapbook. 🔑 Highlights: Navigating remote work and its impact on team dynamics. Empowering engineering and design teams for innovative solutions. Building trust and communication in remote settings. Aligning diverse roles and perspectives in product development. Balancing deadlines with maintaining quality and vision. 💡 Explore how modern product teams stay in harmony despite the chaos of the tech world. Perfect for PMs, PMMs, and tech enthusiasts looking for a blend of fun and insightful discussions!…

P

PM vs PMM

PM vs PMM podcast artwork

1
Avoiding Common Pitfalls while Navigating Market Fit 35:00

1 year ago35:00

35:00

In this episode, we unpack the critical factor of 'Reducing Risks' and explore the intricate dance of ensuring market fit. Aditi and Arjun share their personal experiences and pitfalls they've encountered in their careers, offering invaluable insights on how to navigate these challenges. But wait, there's more! We dive into the hot topic of 2024 – the astounding impact of Large Language Models (LLMs) like ChatGPT and Google's Gemini on the tech scene. How will AI-generated content reshape our search experiences? Listen in as we debate the future of information consumption. And because we believe in the power of reflection and goal setting, join us as we share our New Year's resolutions and aspirations, both for our personal lives and this podcast. We're all about SMART goals here!…

P

PM vs PMM

PM vs PMM podcast artwork

1
How AI and ML are Shaping User Experience Trends 31:11

2 years ago31:11

31:11

In this episode we delve into the impact of generative AI on product management and marketing. We explore how AI is revolutionizing user experience in popular apps, discuss the balance between AI efficiency and human authenticity, and address the ethical challenges of AI biases and deepfakes. Alongside these professional insights, we share personal reflections on their past year's experiences, blending tech discussions with relatable life stories. Tune in for an insightful blend of technology trends and personal journeys with us.…

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

Listen to 500+ topics

Quick Reference Guide

Top Podcasts

The Bill Simmons Podcast

Comedy of the Week

How Did This Get Made?

Doug Loves Movies

TED Talks Daily

NBC Nightly News with Tom Llamas

The World This Hour

Daily Boost Motivation and Coaching

This American Life

Sword and Scale

Help/FAQ | Upgrade | Advertise

Arts|Business|Comedy|Economics|Entertainment|News|Politics|Religion

Science|Soccer|Sports|Storytelling|Technology|True Crime

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright

Listen to this show while you explore