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#011 - Why You Shouldn’t Build On Social Media! 📱❌
Manage episode 466065131 series 3571982
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In this episode of Podcast Marketing Secrets, hosts Nelson and Kal dive into the recent events surrounding TikTok's temporary ban in the United States and discuss the broader implications for podcasters and businesses reliant on social media platforms. They emphasize the importance of not relying solely on one platform for audience engagement and revenue, highlighting the need to build a personal audience that can be reached through various channels, such as email and text. Tune in to learn strategies for scaling your personal brand and ensuring your podcast thrives, regardless of platform changes.
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Timestamps:
00:00:00 - Introduction
00:00:23 - Importance of Building Your Own Audience
00:01:19 - Episode Overview: TikTok Ban and Its Implications
00:01:47 - TikTok Ban and Reinstatement
00:02:18 - Warning Against Relying on One Platform
00:02:39 - Impact of Losing Access to a Platform
00:03:42 - Businesses Relying on TikTok for Revenue
00:05:55 - Common Mistake: Focusing on One Platform
00:06:27 - Distributing Content Across Platforms
00:06:47 - Owning Your Audience
00:07:07 - Difference Between Rented and Owned Audience
00:09:27 - Podcast as an Owned Audience
00:10:00 - Recap: Omnipresence and Owned Audience
00:10:53 - Leveraging Lead Magnets
22 episodes
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