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#021 - How Diary of a CEO Leverages His Podcast For Maximum ROI 🎙️💰
Manage episode 488304007 series 3571982
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In this episode of Podcast Marketing Secrets, we dive into how industry
leaders like Alex Hormozi and Diary of a CEO use their podcasts to
generate maximum ROI. Learn why your podcast should be treated as a
strategic sales asset, not just a hobby. We compare Hormozi's
successful, partnership-free approach with others who rely on
sponsorships, and Kyle breaks down key strategies for both seasoned
podcasters and newcomers. Tune in for actionable insights on how to
level up your podcasting game at any stage!
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Timestamps:
00:00:00 - Intro
00:00:35 - Maximizing ROI from Podcasting
00:01:06 - Introduction to Top Podcasters
00:01:50 - Alex Hormozi's Podcast Strategy
00:02:36 - Data-Driven Decisions in Content Creation
00:03:39 - Providing Value Through Free Resources
00:04:47 - Sponsorships and Aligning with Audience Needs
00:06:47 - The Importance of Authority in Sponsorships
00:08:04 - Leveraging Your Podcast for Sales
00:09:35 - Creating Testimonial-Based Content
00:10:30 - Tracking ROI from Podcast Episodes
00:12:37 - Engaging Your Sales Team for Feedback
21 episodes
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