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21. SEO for Podcasters – How to Boost Visibility & Repurpose Like a Pro with Samantha Hawrylack
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Are your podcast episodes getting lost in the feed?If you're not using SEO to promote your podcast, you might be missing out on major visibility—and potential clients. In this episode of Podcast Café, I’m joined by Samantha Hawrylack of SJ Digital Solutions to talk all about how SEO can take your podcast from buried to binge-worthy.
Whether you're naming your episodes, writing show notes, or repurposing content to drive leads, this episode gives you the SEO strategy you didn’t know you needed—especially if you’re a business owner.
In this episode:
- What SEO actually is—and why podcasters need to care
- The real reason titling your episodes well can make or break your discoverability
- Why big podcasts can get away with name-only titles (and why you shouldn't)
- How to write SEO-friendly show notes that act as blog posts
- The power of keywords and how to find them (plus Samantha's favorite tools!)
- Why AI can’t replace real experience when it comes to great content
- What to know about transcripts and how Google really reads them
- The difference between YouTube SEO and blog SEO—and how to optimize both
Mentioned in this episode:
- Ahrefs – Keyword research tool
- Samantha’s free SEO Checklist: https://sjdigitalsolutions.com/free-seo-checklist/
Connect with Samantha:
- Website: sjdigitalsolutions.com
- Instagram: https://www.instagram.com/sjdigitalsolutions
Connect with me, Hayleigh Hayhurst:
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
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