23. How to Use Social Media to Grow Your Podcast and Business with Emma Tessler, Stop Scrolling, Start Scaling

Podcast Cafe: Insights for Podcasters from Podcasters

Is your podcast helping your business scale—or is it just another item on your to-do list?

In this episode , I sit down with Emma Tessler, founder of Ninty Five Media and host of Stop Scrolling, Start Scaling, to talk about how she uses social media strategy and short-form content to grow her podcast, business, and client base. We’re getting real about episode formats, content marketing, and the mindset shifts you need if you want your podcast to become a powerful lead generation tool.

Whether you're launching your first episode or looking to grow your show, this one’s packed with actionable gems.

In this episode, we cover:

• Why Emma made the shift from interior design to social media strategy
• How her podcast became a key part of her sales process
• The exact content structure that keeps her audience engaged (and wanting more)
• Why she launched a second weekly mini-series—and how it doubled her downloads
• How to promote your podcast on social without burning out
• The power of sizzle reels, audiograms, and platform-specific repurposing
• Emma’s favorite strategy for turning podcast listeners into paying clients
• What new podcasters get wrong—and what to do instead

Connect with Emma:

• Website: https://ninetyfivemedia.co
• Instagram: @ninety.five.media
• Podcast: Stop Scrolling, Start Scaling

Connect with me, Hayleigh Hayhurst:Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/