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How Podcasters Can Build a Powerful Brand to Attract Loyal Listeners with Lorraine Carter

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Manage episode 468563551 series 3520777
Content provided by GHA Marketing Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GHA Marketing Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Guru, we’re talking about branding with Lorraine Carter, founder of Persona Design. She breaks down why branding isn’t just about a logo but about building a strategy that shapes how people see and connect with your business. From standing out in a crowded market to creating a brand people trust and love, Lorraine shares practical advice for businesses, entrepreneurs, and podcasters looking to make an impact.

Lorraine has helped businesses of all sizes, from small startups to large organizations like the EU, develop strong, profitable brands. She’s passionate about making brand strategy simple and accessible, and she shares how to define your audience, stand out from the competition, and use storytelling to build a brand that truly resonates.

What You’ll Learn in This Episode:

  • Why branding is critical beyond just visuals, and it’s about aligning with business strategy.
  • How emotional triggers shape how people perceive and connect with your brand.
  • The power of differentiation and why standing for something matters.
  • The strategic steps to defining your brand, include mapping out target audiences.
  • How to apply branding principles to personal brands and podcasts for long-term success.

Episode Breakdown with Timestamps:

[00:00:31] - Introduction to Lorraine Carter

[00:01:19] - Why Branding Matters

[00:03:14] - The Power of Brand Association

[00:08:51] - Understanding Your Audience & Their Pain Points

[00:12:59] - Personal Branding vs. Podcast Branding

[00:16:01] - Strategic Steps to Build a Strong Podcast Brand

[00:22:19] - Maintaining Brand Consistency Over Time

[00:24:57] - Differentiation in a Competitive Market

[00:28:13] - The Risks of Not Investing in Branding

[00:31:40] - Lorraine’s Mission & Where to Find Her

Follow Lorraine Carter on Social:


Follow Hussam & Guillaume:


Follow us on our Social Media:


#Branding #Podcasting #Marketing #PersonalBrand #BusinessGrowth

  continue reading

85 episodes

Artwork
iconShare
 
Manage episode 468563551 series 3520777
Content provided by GHA Marketing Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GHA Marketing Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Guru, we’re talking about branding with Lorraine Carter, founder of Persona Design. She breaks down why branding isn’t just about a logo but about building a strategy that shapes how people see and connect with your business. From standing out in a crowded market to creating a brand people trust and love, Lorraine shares practical advice for businesses, entrepreneurs, and podcasters looking to make an impact.

Lorraine has helped businesses of all sizes, from small startups to large organizations like the EU, develop strong, profitable brands. She’s passionate about making brand strategy simple and accessible, and she shares how to define your audience, stand out from the competition, and use storytelling to build a brand that truly resonates.

What You’ll Learn in This Episode:

  • Why branding is critical beyond just visuals, and it’s about aligning with business strategy.
  • How emotional triggers shape how people perceive and connect with your brand.
  • The power of differentiation and why standing for something matters.
  • The strategic steps to defining your brand, include mapping out target audiences.
  • How to apply branding principles to personal brands and podcasts for long-term success.

Episode Breakdown with Timestamps:

[00:00:31] - Introduction to Lorraine Carter

[00:01:19] - Why Branding Matters

[00:03:14] - The Power of Brand Association

[00:08:51] - Understanding Your Audience & Their Pain Points

[00:12:59] - Personal Branding vs. Podcast Branding

[00:16:01] - Strategic Steps to Build a Strong Podcast Brand

[00:22:19] - Maintaining Brand Consistency Over Time

[00:24:57] - Differentiation in a Competitive Market

[00:28:13] - The Risks of Not Investing in Branding

[00:31:40] - Lorraine’s Mission & Where to Find Her

Follow Lorraine Carter on Social:


Follow Hussam & Guillaume:


Follow us on our Social Media:


#Branding #Podcasting #Marketing #PersonalBrand #BusinessGrowth

  continue reading

85 episodes

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