The Financial Freedom Strategy for Millennials to Launch Profitable Podcasts & Online Brands - Jonny

Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEO

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In this episode of Podcast Gurus, we’re joined by Jonny, the creator behind Millennials with Money. Jonny shares his journey of building a personal finance brand aimed at empowering millennials to take control of their financial futures. He talks about the challenges of managing money in a world where costs are rising, salaries aren’t increasing as quickly, and financial literacy is often lacking. Jonny explains how he transitioned from financial struggles to educate others on the importance of saving, investing, and managing debt.

Jonny also delves into his podcast journey, discussing how he started Millennials with Money to give hope and practical advice to millennials looking to improve their finances. From his early YouTube videos to launching the podcast, Jonny shares the challenges of content creation, finding guests, and monetizing his platform. He also touches on his expanded focus of living abroad in Spain and how his content has evolved to meet the needs of his growing audience.

What You’ll Learn in This Episode:

• How millennials can take control of their finances, from paying off debt to investing.
• Insights into the retirement systems in different countries and how millennials should approach saving for retirement.
• Why Jonny started his podcast and how he grew it into a valuable resource for millennials.
• The challenges of running a podcast and how Jonny navigated them.
• Jonny’s tips for monetizing your podcast and digital products.

Episode Breakdown with Timestamps:

[00:00] Introduction: Jonny shares how content creation evolved into a meaningful business journey.

[00:29] Meet Jonny: Why he launched Millennials with Money to empower financial independence.

[01:19] Are Millennials Struggling with Money? Breaking down wages, inflation, and realistic strategies.

[02:11] How to Move Forward: Tackling debt, budgeting smartly, and building wealth through investing.

[04:55] Pension Systems Explained: Why relying on the state isn’t enough for your retirement.

[07:44] Why He Started the Podcast: Hope, mindset, and a mission to help others transform their finances.

[09:42] From Finance to Spain: How his audience shaped a shift in content focus.

[13:12] Podcasting Challenges: Editing, time, and the importance of guest alignment.

[15:38] Outsourcing Post-Production: How hiring an editor helped improve quality and free up time.

[17:50] Finding Great Guests: Early outreach, networking, and the snowball effect.

[23:10] Building Digital Products: Helping people move to Spain with calculators and custom tools.

[25:16] Best Ways to Monetize: Ads, subs, sponsors, or selling your own product.

[28:09] Pricing with Purpose: Making sure people get back more value than they paid.

[31:27] Driving Trust and Retention: Why staying till the end matters for podcast impact.

[33:44] Virtual vs. In-Person Podcasts: Johnny’s take on creating quality, globally.

Follow Jonny:

• Jonny (Instagram): https://www.instagram.com/millennialswithmoney_/
• X: https://x.com/millennials_wm
• Millennials with Money Podcast: https://www.youtube.com/channel/UC5fniTiI4B7-Y4xg1bWCLIA/

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• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

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