PH029: Joe Casabona of How I Built It

Podcast Hackers

#Tech #Lifestyle #Business #Hobbies #Marketing #Craig Hewitt from Castos

38:30

Chef Shuai Wang was the runner-up on the 22nd season of Bravo’s Top Chef and is the force behind two standout restaurants in Charleston, South Carolina—Jackrabbit Filly and King BBQ—where he brings together the flavors of his childhood in Beijing and the spirit of the South in some pretty unforgettable ways. He grew up just a short walk from Tiananmen Square, in a tiny home with no electricity or running water, where his grandmother often cooked over charcoal. Later, in Queens, New York, his mom taught herself to cook—her first dishes were a little salty, but they were always made with love. And somewhere along the way, Shuai learned that cooking wasn’t just about food—it was about taking care of people. After years working in New York kitchens, he made his way to Charleston and started building something that feels entirely his own. Today, we’re talking about how all those experiences come together on the plate, the family stories behind his cooking, and what it’s been like to share that journey on national TV. For more info visit: southernliving.com/biscuitsandjam Learn more about your ad choices. Visit podcastchoices.com/adchoices…

6 years ago 27:40

MP3•Episode home

We also talk about the importance of genuineness and maintaining a respectful relationship with the sponsors who have stuck with you. It’s not a strict monetary agreement. Joe is quick to point out that you can’t get too wrapped up in your metrics. Metrics mean different things for different creators.

If you are considering looking into sponsorship for your podcast, Joe’s advice is solid and makes sense. Tune in and learn how to be a good sponsor partner.

Today’s highlights:

Joe’s podcasting and Wordpress experience.
The How I Built It podcast.
Why you shouldn’t compare your metrics to other podcasters.
How to be a good interviewer.
A good personal network is great for sponsorship.
How Joe started monetizing his podcast.
What is WordCamp?
The intimate nature of podcast and how it differs from other media.
How Joe finds his sponsorships.
The importance of a “pitch deck.”
How to respect an existing sponsor and maintain a relationship.
Why Joe doesn’t use done-for-you-sponsorship services but also why he won’t rule it out.

Resources:

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

42 episodes

PH029: Joe Casabona of How I Built It

Podcast Hackers

published 6 years ago

MP3•Episode home

If you are considering looking into sponsorship for your podcast, Joe’s advice is solid and makes sense. Tune in and learn how to be a good sponsor partner.

Today’s highlights:

Joe’s podcasting and Wordpress experience.
The How I Built It podcast.
Why you shouldn’t compare your metrics to other podcasters.
How to be a good interviewer.
A good personal network is great for sponsorship.
How Joe started monetizing his podcast.
What is WordCamp?
The intimate nature of podcast and how it differs from other media.
How Joe finds his sponsorships.
The importance of a “pitch deck.”
How to respect an existing sponsor and maintain a relationship.
Why Joe doesn’t use done-for-you-sponsorship services but also why he won’t rule it out.

Resources:

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

42 episodes

#Tech #Lifestyle #Business #Hobbies #Marketing #Craig Hewitt from Castos

All episodes

Podcast Hackers

1
PH033: Rebekah Bek of Ahrefs 28:51

4 years ago28:51

28:51

Rebekah Bek is a marketer for Ahrefs, an SEO toolkit that helps optimize your website for best SEO results. We are discussing an experiment that Ahrefs has been running for a little over a year now with podcast sponsorship. Previously on this show, we have discussed sponsorship from the show creators’ side of the deal. Rebekah is going to give us a glimpse of what it is like for the sponsor. Ahrefs had tried experimenting with podcast ads before but it didn’t work out. When Rebekah took over the project she changed how the company approached measuring the success metric. She tells us what they look for in a good show fit and why there isn’t a black and white formula to make it successful. Rebekah shares some interesting observations that could help you find a good sponsor for your podcast. Today’s highlights: What is Ahrefs? How the podcast advertising experiment began. The shift of attitude on how the company tracked the results of the experiment. Podcast advertising can be great exposure but it requires a lot of time. How a larger show’s team interacts with Rebekah’s team vs. a smaller show. The Twitter contest that revealed a lot about a show’s audience engagement. Why good alignment is important in the podcast/sponsor relationship. Resources: Rebekah Bek on Twitter Ahrefs Midroll Podcast Advertising: $51,975 Spent. Here’s What We Learned by Rebekah Bek Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!…

Podcast Hackers

1
PH036: Office Hours: Edition 2 48:54

4 years ago48:54

48:54

Today we’re presenting a segment we call “office hours” where we talk about a particular topic in the podcasting community as well as answer questions from everyone involved in the community (including listeners). Today’s topic is all about audience growth. We talk about nine strategies you can use to promote your show (from leveraging your network to optimizing your SEO and using social media properly). We also talk about having a standalone website, defining a consistent posting schedule, how many episodes, how often to post, and what you can do if you can’t stay on schedule (how to get back on track). These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com . They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com . Resources: Video Blog Post and Q&A Castos Article About Show Notes Overcast Podcast Hackers Facebook Group Castos Audacity Zencastr Squadcast Zoom Castos YouTube Channel Camtasia Screenflow Castos Transcriptions…

Podcast Hackers

1
PH041: Going Full Time As A Podcaster with Nathan Wrigley of WPBuilds 32:35

4 years ago32:35

32:35

On today’s episode, I’m chatting with Nathan Wrigley of WPBuilds about how he transition from podcasting as a hobby to podcasting as a full-time job. We talk about how WPBuilds has changed over the months, making the decision to making podcasting his full-time job, niche podcasts, the big surprises in podcasting full-time, what he does for each episode, monetizing podcasts and the importance of balance, the perks & cons of the job, the future for the podcast & his career, and how audiences change. Resources: WPBuilds, website WPBuilds, FB group WPBuilds, Twitter Thank you for listening to another episode of Podcast Hackers. If you liked what you heard today, please head over to iTunes and leave a rating and review.…

Podcast Hackers

1
PH042: Selling Courses Through Your Podcast with Joe Casabona 24:54

6 years ago24:54

24:54

On today’s episode of Podcast Hackers, Joe Casabona joins me to talk about how he sells courses through his podcast. We also talk about his history in development as an educator, how to create and sell a course, breaking down modules and lessons, finding your target audience, how a podcast audience can change, the importance of being intentional, ways to show the value of a course, how do you pivot to a product, and the disconnect that can happen with different guests. Joe is a podcaster, educator, and developer. He has a Master’s Degree in Software Engineering, has been a teacher for over 10 years, and has been freelancing since 2002. His passion in educating and software has driven him to create “Creator Courses.” Creator Courses is a school for those who want to create online businesses . Resources: How I Built It - A podcast about building things on the web, website Joe Casabona, website Podcast Liftoff Superfans by Pat Flynn, Amazon Thank you for listening to another episode of Podcast Hackers. If you liked what you heard today, please head over to iTunes and leave a rating and review.…

Podcast Hackers

1
PH040: Srinivas Rao of the Unmistakable Creative 28:21

6 years ago28:21

28:21

Today I talk with Srinivas Rao of the Unmistakable Creative. We talk about the Unmistakable Creative podcast, hobbies versus jobs, podcasting ambitions, Srinivas’ book “An Audience of One”, his new book pitch, continuously producing content, when you should edit your own content, advice for new podcasters, how you build your own audience, formulas for success, podcasting as a business, Podfund, selling subscriptions and the future of The Unmistakable Creative podcast, tools of the trade, and more. Srinivas Rao is a writer and creative who comes from his podcast, the Unmistakable Creative, where he has interviewed over 500 people, including Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. Resources: The Unmistakable Creative The Unmistakable Creative Ambassador Program “ An Audience of One: Reclaiming Creativity for Its Own Sake” by Srinivas Rao, Amazon “The Infinite Game”, by Simon Sinek Podfund…

Podcast Hackers

1
PH039: Office Hours: Edition 5 50:39

6 years ago50:39

50:39

Today during our webinar, we talk about creating awesome content. Podcasting is becoming competitive and because of that, it is important to create good quality podcasts (audio and other technical aspects). However, you can get away with small technical flubs if you have great quality content. We talk about curating awesome content via your passion about the topic(s), target audience, content that spills over into other outlets, your “flavor” or “voice”, and by reaching out to and researching your guests. We also answer questions about finding guests, nonmonetary benefits to podcasting, most common new podcaster mistakes , equipment, software, different podcast formats, advertising, and the best practices for having/being a guest on a podcast. These webinars are open to everyone, so if you would like to get on the email list , please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com . Resources: Office Hours Edition 5 Blog Post Audiotechnica ATR2100 mic on Amazon Audacity Castos YouTube Channel Zencastr Squadcast Zoom Overcast.fm Facebook Podcast Hackers Facebook Group…

Podcast Hackers

1
PH038: Office Hours: Edition 4 44:20

6 years ago44:20

44:20

Today during our webinar, we’re focusing on audience engagement. We talk about five strategies you can use to help engage your podcast’s audience like FB groups and live meetups. We also go over some good practices to make audience engagement a little easier and community groups. Lastly, we go over a few worries and possible problems that might arise. We also answer a few questions on topics including specifics about roundtable podcast formatting , audio editing software, niche podcasts, getting guests for your podcast, networking, episode frequencies, repurposing content into different mediums, the concept of premium subscriptions, monetization, repurposing blog content, and advertising vs. guarding your brand. These webinars are open to everyone, so if you would like to get on the email list , please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com . Resources: Office Hours #4 Blog Post Wordpress Zencastr Squadcast Zoom Audacity Castos YouTube Channel Castos…

Podcast Hackers

1
PH037: Office Hours: Edition 3 40:15

6 years ago40:15

40:15

Today during our webinar, we talk about audio editing in an easy and not-time-consuming-type of way. We focus on Audacity (which is both free and cross-platform). Specifically, we talk about using markers to help make editing easier, setting loudness levels, having separate tracks for each person speaking, and exporting to an MP3 (versus any other format) 128kbps. We also go through the process through Audacity in real-time during the webinar. During this quick overview, we talk about the importance of using the right mic, various shortcuts, cutting/removing clips, compression, normalizing, volume level, moving tracks, selecting tracks, fading tracks, etc. We also answer questions about Castos, recording interviews, information about starting podcasts, the competitiveness of the podcast industry, the quality of audio and the time podcasters spent editing, various introductions, the importance of content, different types of podcasts, and RSS Feeds. These webinars are open to everyone, so if you would like to get on the email list , please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com . Resources: Audacity Adobe Audition Hindenberg Pro Tools Logic Castos Zoom Zencastr Squadcast “How to Start a Podcast (2019 Step-By-Step Guide)” Castos YouTube Channel Audiotechnica ATR2100 mic on Amazon Headset mics on Amazon Lavalier mics on Amazon Rogue Startups Podcast…

Podcast Hackers

1
PH035: Office Hours: Edition 1 51:19

6 years ago51:19

51:19

Today we’re presenting a segment we call “office hours” where we talk about a particular topic in the podcasting community as well as answer questions from everyone involved in the community (including listeners). These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. These webinars happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com . Today’s topic is all about great sounding audio and how to create a professional sounding podcast. We cover the types of mics, recording “studios”, mic connections, microphone suggestions, software, and mic accessories. We also talk about questions about Castos, republishing on YouTube , and general audio quality questions. Resources: Castos Video Blog Post and Q&A for this episode Audacity Quicktime Adobe Audition Dropbox Zencastr Squadcast Zoom…

Podcast Hackers

1
PH034: Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast 33:04

6 years ago33:04

33:04

Today, I am joined by Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast. Leah is a content creator for the company and Jerrid is the founder and CEO. We discuss how storytelling can engage an audience with your brand. Everyone has a story and personal stories are the most interesting. Leah tells me about approaching marketing from a 3-Act structure viewpoint. There is always a sto ry to tell and often the people in a business have a story and don’t even realize it. Both Jerrid and Leah have great examples of when the person within the company provided an angle that revealed an engaging truth about the company and brand. Selling the story sells the brand. Tune in to learn how to approach your business from a storyteller’s perspective and unleash your inner creative with your content. Today’s highlights: Who are Leah and Jerrid? What Pressboard Media does for its clients. How storytelling changes the approach to marketing . The 3-Act Play structure and how to use it in branding. How Leah and Jerrid choose a guest for their podcast. How they structure an interview with their guest . Examples of people being more engaging than company data. The intimate nature of podcasting and how to connect with a guest . Writing your story before you present it. Resources: Pressboard Media Pressboard on LinkedIn Pressboard on Twitter Pressboard on Facebook The Science of Storytelling Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!…

Podcast Hackers

1
PH032: Jeff Large of Come Alive Creative 34:54

6 years ago34:54

34:54

Jeff Large is the owner of Come Alive Creative, a digital media agency that has made the pivot into podcast production. Jeff tells me about his business and why he feels podcasting has a bright future. He explains the services he and his team provide and how he can help podcasters find the right fit for them. I also ask Jeff to give the audience an overview of his article 9 Ways to Determine the ROI of Your Podcast. There will be a link to the article down in the resources section. We discuss what makes a podcast unique in 2019 and what creators need to consider when designing content. If you are interested in getting into podcasting, there is still plenty of opportunities and Jeff’s interview is a good place to start. Today’s highlights: The 3 types of services Come Alive Creative offers. How to decide which service is best for you. A brief overview of Jeff’s ROI article. How to effectively engage with your audience. Why there is no way to “game the system.” The importance of a creative and distinctive call to action. Lessons from Podcast Movement. The definition of success varies for every show. Play the long game for the best results and experience. Resources: 9 Ways to Determine the ROI of Your Podcast How to Grow Your Podcast Audience Come Alive Creative Castos Podcast Movement Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!…

Podcast Hackers

1
PH031: Jason Resnick of Ask Rezz and Live in the Feast 33:59

6 years ago33:59

33:59

The host of Ask Rezz and Live in the Feast, Jason Resnick joins me for today’s episode. Jason is a superstar in regards to email marketing. He shares some of his secrets about reaching and growing his audience. He also announces a big change in his podcasting format and how he plans to move toward merging his two shows together. We also discuss marketing tools like ConvertKit and Drip and how they can help you focus on an individual customer and their needs. Jason has some great points about email marketing and really proves that a little customization goes a long way. Tune in to learn how to add value to your podcast content. Today’s highlights: Jason’s web developer background. Ask Rezzz and Live in the Feast. How and why Jason plans to merge his shows. Why Jason likes to use email to market to his audience. Tools that can help email marketing . How to encourage communication with your audience. Think about what you can offer to a new subscriber. The idea of “landing page abandonment messages.” Resources: Ask Rezzz Jason on Twitter Castos Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!…

Podcast Hackers

1
PH030: Charles Perry of Release Notes Podcast 37:15

6 years ago37:15

37:15

Charles Perry is the co-host of the Release Notes podcast. He is a software service developer who discusses the web development world with his co-host Joe. Release Notes originally focused on IOS topics but the show has evolved with Charles and Joe’s career growth. Charles tells me about how his audience responded to the gradual shift in content and why he’s glad the audience has been along for the ride. Charles and Joe have also reached a milestone many podcasters hope to achieve. They host their own convention and promote it with the podcast. Release Notes 2019 will be in Playa Mujeres, Quintana Roo, Mexico during October 3rd-5th. The event is in its fourth year and is growing every year. I am very curious about planning such a large event and Charles is very open about his experience with organizing the event. The good, the bad, and the ugly. Today’s highlights: Welcome, Charles Perry! Release Notes original “everything but the code” content. The change in content and how Charles and Joe are reflected in it. How the Release Notes audience responded to the content shift. Why Charles and Joe planned a conference. The struggles and lessons from the first conference. Setting a budget while you plan your event. Are the podcast and convention connected? The mistakes that were made during the first conference. The pros and cons of online social media groups versus a conference atmosphere. Charles’s advice to event organizers. Resources: Release Notes podcast Release Notes 2019 Charles on Twitter Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!…

Podcast Hackers

1
PH029: Joe Casabona of How I Built It 27:40

6 years ago27:40

27:40

Joe Casabona is the founder of Creator Courses and a podcaster who hosts How I Built It, a podcast about developers and creators. Joe has an impressive outreach and great advice about sponsorships and networking. Joe explains how he uses his personal network to find sponsorships for his podcast. He gives me a glimpse at his process and how he reaches out to a cold connection. We also talk about the importance of genuineness and maintaining a respectful relationship with the sponsors who have stuck with you. It’s not a strict monetary agreement. Joe is quick to point out that you can’t get too wrapped up in your metrics. Metrics mean different things for different creators. If you are considering looking into sponsorship for your podcast, Joe’s advice is solid and makes sense. Tune in and learn how to be a good sponsor partner. Today’s highlights: Joe’s podcasting and Wordpress experience. The How I Built It podcast. Why you shouldn’t compare your metrics to other podcasters. How to be a good interviewer. A good personal network is great for sponsorship. How Joe started monetizing his podcast. What is WordCamp? The intimate nature of podcast and how it differs from other media. How Joe finds his sponsorships. The importance of a “pitch deck.” How to respect an existing sponsor and maintain a relationship. Why Joe doesn’t use done-for-you-sponsorship services but also why he won’t rule it out. Resources: Castos Creator Courses How I Built It Joe on Twitter Joe on Instagram Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!…

Podcast Hackers

1
PH028: Matt Medeiros of Matt Report 27:59

6 years ago27:59