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Are You Today’s Buggy Whip?

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Content provided by Rebecca Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

An enduring business must offer more than today’s product and serve more than today’s industries. Products come and go, as do industries. Just ask the buggy whip manufacturers. Outside of a few religious sects, the product and the industry are dead.

If they had seen themselves as “guidance and speed control” experts, demand would be sky high today for their expertise. They wouldn’t be working with leather and they likely wouldn’t be relying on local sales.

You may think a mission of grand proportions and a value statement of equally grand proportions is silly. What is silly is going out of business because you think too small.

Let’s say you design, make and sell catalytic converters to the automobile industry. Your future is short term and dreary. Every major manufacturer is emphasizing conversion to electric vehicles, which do not need your product. You’ve known that is coming for years, and today it is in your face.

Yes, improving efficiencies offered near term value over the past decades, but it doesn’t position a business to endure. I hope you saw yourself as more than your product and more than your industry long ago. If so, your future can be very bright.

If you simply want to ride your horse until it dies, you can. It’s likely sicker than you realize.

The post Are You Today’s Buggy Whip? first appeared on Fulcrum ConsultingWorks Inc..
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398 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on June 11, 2025 11:13 (28d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 322885061 series 1237020
Content provided by Rebecca Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

An enduring business must offer more than today’s product and serve more than today’s industries. Products come and go, as do industries. Just ask the buggy whip manufacturers. Outside of a few religious sects, the product and the industry are dead.

If they had seen themselves as “guidance and speed control” experts, demand would be sky high today for their expertise. They wouldn’t be working with leather and they likely wouldn’t be relying on local sales.

You may think a mission of grand proportions and a value statement of equally grand proportions is silly. What is silly is going out of business because you think too small.

Let’s say you design, make and sell catalytic converters to the automobile industry. Your future is short term and dreary. Every major manufacturer is emphasizing conversion to electric vehicles, which do not need your product. You’ve known that is coming for years, and today it is in your face.

Yes, improving efficiencies offered near term value over the past decades, but it doesn’t position a business to endure. I hope you saw yourself as more than your product and more than your industry long ago. If so, your future can be very bright.

If you simply want to ride your horse until it dies, you can. It’s likely sicker than you realize.

The post Are You Today’s Buggy Whip? first appeared on Fulcrum ConsultingWorks Inc..
  continue reading

398 episodes

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