Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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Are You Today’s Buggy Whip?
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Content provided by Rebecca Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
An enduring business must offer more than today’s product and serve more than today’s industries. Products come and go, as do industries. Just ask the buggy whip manufacturers. Outside of a few religious sects, the product and the industry are dead.
If they had seen themselves as “guidance and speed control” experts, demand would be sky high today for their expertise. They wouldn’t be working with leather and they likely wouldn’t be relying on local sales.
You may think a mission of grand proportions and a value statement of equally grand proportions is silly. What is silly is going out of business because you think too small.
Let’s say you design, make and sell catalytic converters to the automobile industry. Your future is short term and dreary. Every major manufacturer is emphasizing conversion to electric vehicles, which do not need your product. You’ve known that is coming for years, and today it is in your face.
Yes, improving efficiencies offered near term value over the past decades, but it doesn’t position a business to endure. I hope you saw yourself as more than your product and more than your industry long ago. If so, your future can be very bright.
If you simply want to ride your horse until it dies, you can. It’s likely sicker than you realize.
The post Are You Today’s Buggy Whip? first appeared on Fulcrum ConsultingWorks Inc..398 episodes
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Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on June 11, 2025 11:13 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 322885061 series 1237020
Content provided by Rebecca Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
An enduring business must offer more than today’s product and serve more than today’s industries. Products come and go, as do industries. Just ask the buggy whip manufacturers. Outside of a few religious sects, the product and the industry are dead.
If they had seen themselves as “guidance and speed control” experts, demand would be sky high today for their expertise. They wouldn’t be working with leather and they likely wouldn’t be relying on local sales.
You may think a mission of grand proportions and a value statement of equally grand proportions is silly. What is silly is going out of business because you think too small.
Let’s say you design, make and sell catalytic converters to the automobile industry. Your future is short term and dreary. Every major manufacturer is emphasizing conversion to electric vehicles, which do not need your product. You’ve known that is coming for years, and today it is in your face.
Yes, improving efficiencies offered near term value over the past decades, but it doesn’t position a business to endure. I hope you saw yourself as more than your product and more than your industry long ago. If so, your future can be very bright.
If you simply want to ride your horse until it dies, you can. It’s likely sicker than you realize.
The post Are You Today’s Buggy Whip? first appeared on Fulcrum ConsultingWorks Inc..398 episodes
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Similar to Podcast Series: Finish Strong® | Fulcrum ConsultingWorks Inc.
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
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