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Podcast Ad Spend Continues to Rise but at What Cost?
Manage episode 321384774 series 2979268
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More money is being spent on advertising in podcasts, but does this mean we will be listening to less podcast content? And what could this mean for small, independent podcasters?
Have questions about Podcasting? Join Aimee & Ant as they answer them on their podcast - https://podcasterhq.net/podcasting101
BROADCAST NOTES:
Based on the following news articles:
- http://www.insideradio.com/podcastnewsdaily/top-ten-podcast-advertisers-doubled-spending-in-2021-betterhelp-was-top-spender/article_b1a36554-8b5e-11ec-9f21-93c2bb6318c4.html
- http://www.insideradio.com/podcastnewsdaily/podcast-ad-frequency-hit-new-record-in-q4-how-much-is-too-much/article_76256088-89d1-11ec-aaa2-47d87889b5b7.html
- https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/
Links mentioned:
- Google Search - https://www.google.com/search?q=podcast+jobs
- PodNews - https://podnews.net/
- LinkedIn - https://www.linkedin.com/jobs/search/?keywords=Podcast
- Indeed - https://www.indeed.com/
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