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Benchmarks for Business Podcasts: The 2025 State of Podcasting in Professional Services
Manage episode 463709288 series 3555563
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How does your business podcast compare with others in your industry?
In this monologue episode, John Tyreman breaks down findings from research on a sample of 287 business podcasts in accounting, financial services, architecture, engineering, construction, legal, government contracting, technology, and consulting industries.
Listen to this episode and you’ll learn:
• How active business podcasts make up a tiny fraction of active shows
• A show structure that doubles promotion and reduces production cost
• The point at which most podcasts go inactive
• How frequently shows publish episodes in each industry segment
Connect with me on LinkedIn: https://www.linkedin.com/in/johntyreman/
References:
PodMatch Industry Report: https://podmatch.com/report
Backlinko report: https://backlinko.com/podcast-stats
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
Chapters
1. Introduction (00:00:00)
2. Macro trends (00:02:25)
3. Opportunity for business shows (00:04:08)
4. Sample breakdown (00:06:39)
5. Benefits of co-hosted shows (00:08:26)
6. Inactive show analysis (00:12:03)
7. Episode frequency benchmarks (00:14:37)
8. Episode download benchmarks (00:17:04)
9. Conclusion (00:21:06)
42 episodes
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