Intersectionality in Podcasting: Attracting Diverse Guests & Engaging Your Audience with Dr. Lola Adeyemo

Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Trying to nail down your podcast audience is no easy task. It can be frustrating trying to figure out their exact persona, especially when we often put listeners into neat little boxes. But what if I told you there's a deeper way to understand your ideal listener, your guests, and even yourself that goes far beyond simple demographics? In this episode, I'm joined by the incredible Dr. Lola Adeyemo to dive into the powerful concept of intersectionality in content creation. This week, episode 214 of Podcasting Unlocked is about intersectionality in podcasting!

Dr. Lola Adeyemo is the CEO and lead facilitator at EQImindset, a management consulting firm, and the Executive Director and Founder of a non-profit called Immigrants in Corporate Inc., a membership platform empowering immigrant professionals to thrive in corporate America. She is also the co-founder and leads operations as COO at an IT consulting firm, Sapient Logic, a rapidly growing government contracting firm with 21 full-time employees. Drawing from almost two decades of experience across Fortune 250 Global STEM companies, she partners with organizations to increase their business goals through employee engagement and retention and scale their inclusion programs through business-aligned and optimized Employee Resource Groups (ERGs).

In this episode of Podcasting Unlocked, Dr. Lola Adeyemo is sharing the importance of intersectionality and how it applies differently to different people. and actionable steps you can take right now to create inclusive content and attract diverse guests.

Dr. Lola and I also chat about the following:

• Lola’s book “Thriving in Intersectionality” and how it shaped her podcast.
• The definition of intersectionality and how it has evolved over time to a broader scope.
• Understanding your audience's needs and interests to stay relevant and inclusive.
• Creating thoughtful follow-up strategies to stay engaged with your guests.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/

CONNECT WITH DR. LOLA ADEYEMO:

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Thriving in Intersectionality podcast

Thriving in Intersectionality book

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Proud member of the Feminist Podcasters Collective.

Chapters

1. Intersectionality in Podcasting: Attracting Diverse Guests & Engaging Your Audience with Dr. Lola Adeyemo (00:00:00)

2. Lola's podcasting journey & redefining her niche (00:02:59)

3. Audience feedback on "Thriving in Intersectionality" (00:06:11)

4. Defining intersectionality: Beyond gender & race (00:08:19)

5. Attracting diverse audiences & understanding listener personas (00:12:00)

6. Tips for drawing in intersectional guests (00:17:07)

7. Leveraging podcast analytics for guest follow-up (00:21:39)