The Evolution of Podcasting for Business Owners with Amy Stone

Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Podcasting has changed so much over the last few years. The strategies that worked in 2016 for audience growth and content creation might not work today, leaving many podcasters feeling frustrated and stuck. In this episode of Podcasting Unlocked, Amy Stone and I are diving into what used to work in podcasting versus what's working now to help you grow your show and business. We talk about the evolution of the industry, the power of community building, and why you should focus on your message, not the algorithm. This week, episode 226 of Podcasting Unlocked is about the evolution of podcasting for business owners!

Amy Stone is an author, coach, and creator of The Art of Imperfect Adulting, where she champions adults navigating life's rich complexities. Through her engaging interview-style podcast and vibrant online community, she empowers individuals to embrace non-linear life journeys and continuous personal growth. She’s a mom, a stepmom and a seven-time Ironman finisher who bakes sourdough bread. Amy combines lived experience with practical guidance to foster authentic personal development.

In this episode of Podcasting Unlocked, Amy Stone is sharing the importance of being flexible with your podcast marketing strategies and actionable steps you can take right now to start growing your audience and community.

Amy and I also chat about the following:

• The importance of sharing stories from regular people to help others navigate life's challenges.
• The limitations of niche-specific podcasts and the value of a broader, inclusive approach.
• Lessons Amy has learned about how podcasting has changed in the last few years.
• Maintaining flexibility and adaptability as media and algorithms change with consumer behavior.

The podcasting world is always changing. It's time to stop trying to do what used to work and start building a strategy that works for you now.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/

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Chapters

1. The Evolution of Podcasting for Business Owners with Amy Stone (00:00:00)

2. Amy’s Background and The Art of Imperfect Adulting (00:01:07)

3. Lessons from Previous Podcasts & Niche vs. Broad Audiences (00:02:16)

4. Podcasting for Business and Authority Building (00:09:03)

5. How Podcasting & Algorithms Have Changed (00:16:32)

6. Coaching, Community, and The Village (00:23:54)

7. Where to Find Amy & Closing Remarks (00:32:27)