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Podcasting As a Sales Strategy - Jeff White
Manage episode 299496890 series 2883407
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Imagine having a podcast that puts the guests before the audience. Jeff White has a wonderful take on podcasting, he uses it to build a community within his industry. Over a period of years, The Kula Ring has allowed Jeff and his team to grow their brand and profile.
Each episode has allowed them to build productive relationships, learn more about the needs of customers and have a real presence.
We talked about:
- How podcasting built his company's credibility.
- Building a genuine relationship with guests.
- The importance of a refined production cycle.
Find out more here:
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