An Insider's Take on Tech and Media Dynamics with Bospar’s Tomio Geron

Politely Pushy with Eric Chemi

#MBA #Business #Marketing #Eric Chemi

30:55

A secret field that summons lightning. A massive spiral that disappears into a salt lake. A celestial observatory carved into a volcano. Meet the wild—and sometimes explosive—world of land art, where artists craft masterpieces with dynamite and bulldozers. In our Season 2 premiere, guest Dylan Thuras, cofounder of Atlas Obscura, takes us off road and into the minds of the artists who literally reshaped parts of the Southwest. These works aren’t meant to be easy to reach—or to explain—but they just might change how you see the world. Land art you’ll visit in this episode: - Double Negative and City by Michael Heizer (Garden Valley, Nevada) - Spiral Jetty by Robert Smithson (Great Salt Lake, Utah) - Sun Tunnels by Nancy Holt (Great Basin Desert, Utah) - Lightning Field by Walter De Maria (Catron County, New Mexico) - Roden Crater by James Turrell (Painted Desert, Arizona) Via Podcast is a production of AAA Mountain West Group.…

about a year ago 27:01

MP3•Episode home

Discover the intricacies of startup life, the significance of clear messaging, and how to effectively connect internal narratives with external media perspectives. Tune in for a conversation that bridges the worlds of media and technology, providing invaluable knowledge for anyone navigating this dynamic landscape!

Stay up to date with Tomio: https://x.com/tomiogeron & https://www.linkedin.com/in/tomiogeron/

117 episodes

An Insider's Take on Tech and Media Dynamics with Bospar’s Tomio Geron

Politely Pushy with Eric Chemi

published about a year ago

MP3•Episode home

Stay up to date with Tomio: https://x.com/tomiogeron & https://www.linkedin.com/in/tomiogeron/

117 episodes

#MBA #Business #Marketing #Eric Chemi

All episodes

1
Welcome to Bospar’s AI University 27:24

2 days ago27:24

27:24

Welcome to AI University! At Bospar, we understand that AI isn’t going anywhere. So instead of resisting, we are embracing AI and leveraging the power it holds to help us do our jobs better. Courtney Merolle and Kyle Ankney, our professors at AI University, join Eric Chemi to talk through how we thoughtfully leverage AI in our day-to-day operations and how we ensure every Bospartan is well-versed in the complexities AI can hold.…

1
Mental Health Awareness Month: How Bospar Supports Its Employees 40:30

16 days ago40:30

40:30

At Bospar, we’ve been proudly remote before it was trendy, but working from anywhere doesn’t mean escaping the pressures of PR. In this Mental Health Awareness Month episode of Politely Pushy, we get candid about the unique mental health challenges of remote communications professionals. From always-on expectations to navigating digital burnout, we talk about what it takes to support teams, foster balance, and prioritize well-being in a 24/7 industry. Because mental health isn’t a luxury—it’s a leadership priority.…

1
Choosing the Right Social Media Platforms for B2B Success 43:48

5 weeks ago43:48

43:48

In this episode, we dive into the world of social media marketing for B2B businesses. With so many platforms to choose from, how do you know which ones will give you the best ROI? We break down the top social media channels for B2B companies, highlighting their unique benefits, potential drawbacks, and strategies for leveraging each platform to build relationships, generate leads, and increase brand visibility. Whether you're a startup or an established enterprise, this episode will help you navigate the digital landscape and pick the perfect platform for your business goals.…

1
Green is the New Office: Sustainability & the WFH Revolution 14:39

6 weeks ago14:39

14:39

This Earth Day, we're diving into how the work-from-home movement is reshaping our environmental impact. Bospar Principal, Curtis Sparrer, joins Eric Chemi to examine how companies can implement sustainable practices that benefit both the environment and their bottom line.

1
The Power of Contributed Content: Crafting Stories That Resonate with Your Audience 23:36

7 weeks ago23:36

23:36

As part of a comprehensive content strategy, contributed content, such as bylines or op-eds, is a powerful tool that builds credibility and carves out a space for your voice within your industry. In this episode of Politely Pushy, Bospar Chief Content Officer Paula Bernier and Content Director Joann Whitcher join Eric Chemi to analyze the effectiveness of storytelling in content marketing and contributed content. Tune in as they share how businesses can create compelling narratives to engage their audience.…

1
Public Relations in the Tech Industry: Building Relationships with the Media 26:18

8 weeks ago26:18

26:18

Whether you’re just beginning your career in media relations or trying to garner media attention for your company’s latest announcement, don’t skip this episode of Politely Pushy! Tune in with Bospar media experts Brent Shelton, Ryan Quintana, and Eric Chemi as they offer insights into the unique challenges of tech PR and strategies for building strong relationships with journalists and media outlets.…

1
What’s the ROI of RSA Conference? 38:58

13 weeks ago38:58

38:58

In the latest episode of Politely Pushy, Eric Chemi sits down with a few guests to discuss the upcoming RSA Conference, a critical event for the world’s cybersecurity community. Tune in as LastWatchdog.com’s Byron Acohido, DigiCert’s Christina Knittel, and ConnectSafely.org’s Larry Magid swap their best-kept secrets and tried-and-true methods to win at RSA. As with most industry events, failing to plan is planning to fail. Take it from these experts as you get into gear and prepare to attend.…

1
Steal the SXSW Spotlight: PR Hacks for Maximum Buzz 24:31

14 weeks ago24:31

24:31

Ready to stand out from the crowd? Bospar’s Jessica Shein and Caroline Kamerschen are your guides to conquering SXSW! In this week's episode, we reveal how tech companies can rise above the frenzy of SXSW. Learn how to nail early media outreach, create buzzworthy booth experiences, arm yourself with killer virtual assets, and harness the power of authentic influencers. Get ready to make SXSW your brand's breakthrough moment & make sure to keep up with Jessica and Caroline on their SXSW adventure! Jessica Shein: https://www.linkedin.com/in/jessicashein/ Caroline Kamerschen: https://www.linkedin.com/in/caroline-kamerschen/…

1
CES Uncovered: AI, Content Creators, and Tech Surprises 30:08

19 weeks ago30:08

30:08

Dive into the wild world of CES 2024 with host Eric Chemi and his Bospar colleagues as they unpack the tech conference's most fascinating moments. From the AI explosion that dominated every booth to the surprising rise of content creators over traditional media, this episode offers an insider's view of the whole event. Prepare for next year's CES and discover how smaller companies can make a big splash and stand out in a crowded marketplace. Stay updated with this episode’s guests & check out their behind-the-scenes CES content! Brent Shelton , VP of Media Relations Greg Allen , Account Supervisor Tsai-Ni Ku , Senior Account Executive…

1
10 Years of Polite Persuasion: Celebrating a Decade of Being Politely Pushy 25:14

20 weeks ago25:14

25:14

This week our "politely pushy" PR agency celebrates its 10th anniversary with a special episode featuring industry leaders and long-time collaborators. The episode showcases the agency's journey from its founding to becoming a powerhouse in the PR world. Guests include: Curtis Sparrer, Bospar's Principal and co-founder, who reflects on the agency's unique approach. Priti Khare, Bospar's first client and Founder at Storyboard Consulting, praises the agency's stellar team. Anuj Nayar, a Senior Communications & Brand Executive, highlights Bospar's commitment to pushing boundaries. This episode also features Caitlin Cassady, VP of Marketing at Beyond, offering insights into Bospar's impact on the industry. Since its founding in 2015, Bospar has evolved into a powerhouse agency, accumulating an impressive 216 awards for creativity, innovation, and business excellence. This anniversary podcast celebrates Bospar's decade of redefining PR through innovation, talent, and a unique "politely pushy" approach! Stay updated with our guests! Curtis Sparrer Priti Khare Anuj Nayar Caitlin Cassady…

1
An Insider's Take on Tech and Media Dynamics with Bospar’s Tomio Geron 27:01

24 weeks ago27:01

27:01

Join us for an insightful episode featuring Tomio Geron, a seasoned journalist turned tech insider and content lead at Bospar. With his extensive background in covering technology, venture capital, and startups, Tomio shares his unique insights on the challenges of communicating complex tech concepts. Discover the intricacies of startup life, the significance of clear messaging, and how to effectively connect internal narratives with external media perspectives. Tune in for a conversation that bridges the worlds of media and technology, providing invaluable knowledge for anyone navigating this dynamic landscape! Stay up to date with Tomio: https://x.com/tomiogeron & https://www.linkedin.com/in/tomiogeron/…

1
Demystifying AI with Jeff Wilser 38:06

25 weeks ago38:06

38:06

In this episode, we dive into the diverse world of Jeff Wilser, a versatile journalist, author, and the curious mind behind the podcast "AI-Curious.” As the host of his podcast, Jeff brings his unique perspective to the rapidly evolving field of AI. With eight books under his belt and bylines in Time and GQ, Jeff shares insights on his unconventional path, his approach to demystifying complex topics, and how he balances his wide-ranging interests in today's media landscape. Join us for a fascinating conversation about curiosity, adaptability, and the future of journalism in the age of AI. Keep up with Jeff’s latest work: https://jeffwilser.com/JW/ Read his newest book: https://www.amazon.com/Explorers-Club-Journey-Through-Exploration/dp/1984859986…

1
Advancing the Conversation with Fast Company’s Lydia Dishman 37:20

26 weeks ago37:20

37:20

According to Lydia Dishman, the ethics of AI is a played-out topic. As the senior editor of growth and engagement, Lydia can expect nearly 200 emails daily, still receiving pitches featuring exhaustive best practices and what-ifs. Nearly two years after the explosion of AI, theories won’t cut it anymore. In this episode of Politely Pushy, Lydia urges CTOs and leaders to go beyond that and advance the conversation. Keep up with Lydia’s latest work: https://www.fastcompany.com/user/lydia-dishman…

1
Rx for Podcast Success with Pharmacy Podcast Network’s Todd Eury 51:57

27 weeks ago51:57

51:57

Meet Todd Eury, the CEO of Pharmacy Podcast Network, the world’s largest network of podcasts dedicated to pharmacy professionals. In this episode of Politely Pushy, Todd, also known as the Rx Podfather, shares his passion for connecting pharmacists to new audiences and markets. Tune into the latest episodes spanning 30+ podcast shows: https://pharmacypodcast.com/shows/…

1
The Slow Burn of Tech PR with The Globe and Mail’s Sean Silcoff 49:17

28 weeks ago49:17

49:17

In this episode, The Globe and Mail technology reporter Sean Silcoff discusses his fascination with the Canadian start-up scene and his decision to pursue a journalism career. Tune in as Sean recounts his origins in tech and venture capital journalism and his process for tracking down modern-day unicorns. Keep up with Sean’s latest work: https://www.theglobeandmail.com/authors/sean-silcoff/…

Politely Pushy with Eric Chemi

1
No-Nonsense Take on Tech Journalism with ComputerWorld’s Evan Schuman 41:20

29 weeks ago41:20

41:20

In this episode, ComputerWorld columnist Evan Schuman discusses his journey in tech and B2B journalism. Evan shares his insights on AI's over-promising in generative technology, the challenges of privacy compliance, and his prediction on the decline of cyber insurance for enterprises. He also discusses the importance of tailoring stories to the audience, especially when targeting the chief information security, chief security, or chief risk officers at 50 billion-dollar companies. Read Evan’s latest work: https://www.computerworld.com/profile/evan-schuman/…

Politely Pushy with Eric Chemi

1
Maintaining the Veneer of Objectivity with Mary K. Pratt 34:15

31 weeks ago34:15

34:15

Award-winning freelance journalist Mary K. Pratt prefers to keep a low profile, giving her a unique opportunity to approach her work with a clean slate and unjaded by public opinion. In this episode, Mary and Eric discuss her career in journalism, including her latest venture, launching a community newspaper. Twenty-four years of experience has shaped more than Mary’s writing style; she’s followed the growth of information technology and cybersecurity and fostered new relationships with industry leaders along the way. Interested to learn about Mary’s approach to media relations? Tune into this episode of Politely Pushy as she shares her workflow as a freelance journalist and the importance of telling the whole story– not just the shiny, happy parts. Keep up with Mary’s latest work: https://www.techtarget.com/contributor/Mary-K-Pratt https://www.cio.com/profile/mary-pratt/ https://www.csoonline.com/profile/mary-pratt/…

Politely Pushy with Eric Chemi

1
Focusing Obsessively on the Pitching Process with PitchBook’s Jacob Robbins 38:50

32 weeks ago38:50

38:50

Jacob Robbins returns to Politely Pushy to share media relations wisdom as PitchBook’s venture capital reporter. Throughout the episode, Jacob shares his do's and don'ts when pitching and navigating the PR-to-journalist relationship. On a final note, Jacob discusses the role of AI leading up to the presidential election and the future of politics and technology post-election. Keep up with Jacob’s work: https://pitchbook.com/news/author/jacob-robbins…

Politely Pushy with Eric Chemi

1
Stating the Facts of Finance Journalism with GOBankingRates’ Nicole Spector 27:56

33 weeks ago27:56

27:56

In this episode, Eric Chemi chats with GOBankingRates senior writer Nicole Spector about her journey from freelance writing across entertainment and pop culture to full-time journalism in the finance industry. Tune in as Nicole shares her insights into the evolving media landscape and how the current economic climate and upcoming election influence her work. Keep up with Nicole’s latest work here: https://www.gobankingrates.com/author/nicoleaudrey/…

Politely Pushy with Eric Chemi

1
Avoiding the Crass PR Spin with Tech Journalist Adrian Bridgwater 40:35

34 weeks ago40:35

40:35

Freelance technology journalist Adrian Bridgwater sits down with Eric Chemi in this episode of Politely Pushy. Tune in as Adrian shares his experience publishing work with Computer Weekly, Forbes, Techzine, Techstrong, and other digital publications. Keep up with Adrian’s latest work here: https://www.forbes.com/sites/adrianbridgwater/…

Politely Pushy with Eric Chemi

1
The Fight To Stay Relevant with Earnest & Associates’ Tom Fitzgerald 30:41

37 weeks ago30:41

30:41

Microsoft, Apple, and Google all began as small-to-medium-sized businesses (SMBs), eventually growing into the mega corporations we know today. During that growth, these corporations scaled their processes while simultaneously scaling what made them unique. In this episode of Politely Pushy, Tom Fitzgerald, CFO at Earnest & Associates, joins Eric to pinpoint how SMBs can navigate their IT investment around AI-specific solutions to stay relevant in 2024 and beyond. However, integrating AI isn’t the cure-all solution businesses expect it to be. Tom emphasizes the effort to maintain uniqueness in a sea of sameness. This episode is a must-listen for every business leader who feels the pressure to adapt and pivot but fears what lies ahead.…

Politely Pushy with Eric Chemi

1
Getting an AI Reality Check with PitchBook’s Jacob Robbins 34:51

40 weeks ago34:51

34:51

Jacob Robbins, known as “Captain Wetblanket” by his colleagues, often covers the AI industry and VC landscape through a skeptical lens. Jacob uses his carefully trained eye to weed through the industry’s flashy headlines to share stories of action and anxiety bubbling just below the surface. For those unfamiliar with PitchBook, it isn’t just a data company; it also produces VC and private equity data news. Jacob refers to their niche as “second-day” stories; when Microsoft invested $10 billion in OpenAI, PitchBook thoughtfully distilled that deal for a private market audience. Tune into this episode as Jacob gives Eric his playbook to uncovering the story beneath the story and balancing journalistic integrity with what an audience demands. To read Jacob’s latest work, visit https://pitchbook.com/news/author/jacob-robbins…

Politely Pushy with Eric Chemi

1
How Every Company Became a Health Company with MM+M’s Larry Dobrow 29:14

41 weeks ago29:14

29:14

How does one navigate a career that began with a law degree and settled in B2B medical marketing and media? For Larry Dobrow, editorial director at MM+M, it was all in mastering the art of the pivot. After the pandemic, more companies, including big brands like Apple and Lululemon, became health companies. Even if these companies didn’t realize it then, Larry saw a similar pattern of pivoting. But a well-intentioned pivot hasn’t always guaranteed a media placement. Tune into this episode to learn critical advice from a seasoned editor about successfully landing your media relations and pitching efforts. Plus, Larry discusses how marketing leaders from heavily regulated industries, such as big pharma, have and continue to stand out. To read Larry’s latest editorial work, visit https://www.mmm-online.com/author/larry-dobrow-1/ .…

Politely Pushy with Eric Chemi

1
The Foundations of Successful Startup Founders with Walter Thompson 40:08

42 weeks ago40:08

40:08

So, you want to be a tech startup founder. Now what? Walter Thompson knows a thing or two about the journeys of successful–and not-so-successful– founders. As many know, securing investment is only part of the role. In this episode, Walter chats with Eric about his experience curating and creating content for digital publications and leading interviews with founders and investors. Walter’s latest project, hosting the Fund/Build/Scale podcast, pulls back the curtain of starting an AI company from the founder’s perspective to share the authentic stories and wisdom of those in the driver’s seat. Interested in learning the basic skills required to launch a startup, secure initial funding, and transform your idea into a sustainable business? Tune into Fund/Build/Scale wherever you listen to your podcasts or https://fundbuildscale.podbean.com/ .…

Politely Pushy with Eric Chemi

1
“I’m doing exactly what I wanted to do,” with Neil C. Hughes of Tech Talks Daily 42:36

43 weeks ago42:36

42:36

On this episode of Politely Pushy, Eric takes the dive with host of Tech Talks Daily, Neil C. Hughes. At 16 years old, Hughes imagined an exciting career as a radio host or a writer before leading into a career in IT. Finding a balance between technology and business, he sought to clarify the complexity of the evolution of technology for the masses. Neil eventually began his own path in writing, which precipitated the Tech Talks Daily podcast he records today. Tune in as Neil chats about his journey from IT to hosting 3,000 podcast episodes and counting. Plus, Neil shares his point of view on the current technology trends impacting the world. To learn more about Neil and listen to episodes of Tech Talks Daily, visit www.techblogwriter.co.uk…

Politely Pushy with Eric Chemi

1
Following the Rising Tide of AI with VentureBeat’s Michael Nuñez 45:12

44 weeks ago45:12

45:12

AI is the moment, and Michael Nuñez, editorial director at VentureBeat, unravels the tension between journalism and the business of technology in this episode of Politely Pushy. Inspired by the early development of large language models (LLM) and AI, Michael sought a way to break into the space. Enter VentureBeat. Michael’s regular conversations with engineers, builders, and doers who know this emerging technology best help him distill a wildly popular and important topic to the masses. Take the evolution of digital design tools, from Adobe to Canva to AI image generators, for example. Michael’s editorial edge comes by assessing trending stories about AI and digital design tools through an enterprise lens and gauging those findings for impact among readers. Listen in as Michael and Eric discuss how newsrooms integrate AI and define “newsworthy” in the new age of digital media. To read Michael’s latest editorial work, visit www.venturebeat.com/author/michael_nunez/ .…

Politely Pushy with Eric Chemi

1
Make Digital Transformation Your Core Competency with StarCIO’s Isaac Sacolick 43:01

48 weeks ago43:01

43:01

In the age of tech disruption, who is responsible for leading a company through digital transformation? Isaac Sacolick, founder and president of StarCIO, identifies these leaders as “digital trailblazers.” In this Politely Pushy episode, Isaac quiets the buzz around generative AI advancement by comparing its hype cycle to the expansion of mobile technologies. Digital transformation paved the way for more organizations to adapt web content accurately to a mobile format. Outside of generative AI and the evolution of mobile applications, digital transformation remains integral to any organization’s forward momentum. Tune in as Isaac discusses the critical investments companies must make, such as appointing innovative leaders to enable experimental cultures, to stay competitive in a digital world. Isaac Sacolick is a bestselling author and contributing writer for www.cio.com specializing in guiding leaders on digital transformation. To read Isaac’s contributed content, visit https://www.cio.com/profile/isaac-sacolick/…

Politely Pushy with Eric Chemi

1
"We need to focus on the long game," with ESG & CSR specialist, Michelle Crozier 40:23

1 year ago40:23

40:23

Sustainability is arguably one of the largest threats facing humanity today. You may have heard the terms CSR and ESG thrown around increasingly in the past few years. CSR refers to “corporate social responsibility,” and ESG refers to “environmental, social, and corporate governance.” Both are critical to brands striving to capture consumer loyalty and set industry standards. Mega corporations, including Apple, Coca-Cola, and Disney, are steadfast in their carbon neutrality commitments. For Adidas and Walmart, their commitments lie in strengthening the community. On today’s episode, Michelle Crozier, former Global Head of ESG & CSR at ByteDance, chats about the importance of these programs and initiatives across industries. Michelle brings more than 20 years of experience transforming the social and technology impact, sustainability efforts, and corporate responsibility of leading brands. Curious to know the ethos that drives Michelle’s work? No matter what the cause, mission, or community is that drives your CSR or ESG program, it's all important to create a better, healthier world.…

Politely Pushy with Eric Chemi

1
Behind the Scenes of Generative AI in Healthcare With DrFirst’s Anthony Brooke 35:53

1 year ago35:53

35:53

Imagine this: You’re at a physician appointment. In the background, innovative technology documents your conversation and creates accurate notes for your physician to reference later. Need a prescription? Ambient clinical intelligence (ACI) works alongside a generative AI program to deliver appropriate and available prescription treatments that match your insurance requirements, all without pulling the attention of your physician away from you. In today’s episode, Anthony Brooke, president of provider solutions and technology at DrFirst, highlights the positive impacts and areas of opportunity for generative AI in healthcare. DrFirst pioneers healthcare technology solutions to connect people at every touchpoint of care to improve patient outcomes.…

Politely Pushy with Eric Chemi

1
The Art of Winning PR and Creative Awards 53:01

1 year ago53:01