Made of Dreams with James Ferragamo

POPULUXE

Every legacy brand has an ideology, James Ferragamo tells us. He is talking of course about his family business, the legendary luxury brand started by his grandfather, Salvatore Ferragamo, the shoemaker. Or was it dream maker?

That ideology keeps the brand in place so that nothing ever changes--and yet, James makes sure that everything changes. As the Chief Transformation Officer, he oversees and executes on the evolution of the brand so that it continues to deliver dreams that are relevant, beautiful, and magical.

James Ferragamo is the grandson of Salvatore Ferragamo and a key figure in the family’s luxury brand. With a background in international business and retail, he has played a crucial role in shaping Ferragamo’s product strategy and innovation. As the Chief Transformation Officer, he continues to uphold the brand’s legacy of craftsmanship and elegance. He lives in Florence with his family.

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