Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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EP328 - The Location Targeting Error That Strengthened Client Relations ft Elisabetta Nicoli
Manage episode 497453640 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around.
Anu interviews Elisabetta Nicoli, also known as Betty, a seasoned paid media specialist. Betty shares a major mistake involving a targeting error in a PPC campaign and the surprising reactions from her team and clients.
The discussion covers how to manage and communicate errors, the importance of honesty in client relationships, and the value of creating an environment where team members feel comfortable admitting their mistakes.
Betty also emphasizes the prudent use of AI in PPC and the need for industry professionals to share their mistakes to foster learning and authenticity. The episode closes with a reminder to always double-check PPC settings and offers a sneak peek into upcoming PPC Live events.00:00 Introduction to PPC Live Podcast00:47 Meet Elisabetta Nicoli: PPC Expert06:13 Diving into the Mistake11:01 Handling the Aftermath16:30 Lessons Learned and Moving Forward17:26 The Importance of a Checklist18:27 Questioning Good Results20:06 Owning Your Mistakes21:23 Creating a Culture of Transparency24:26 Learning from Industry Mistakes27:12 The Role of AI in Digital Marketing30:00 Final Thoughts and Career Reflections33:04 Upcoming Events and Opportunities
Find Betty on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on July 31st or October 22nd
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
323 episodes
Share
Manage episode 497453640 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around.
Anu interviews Elisabetta Nicoli, also known as Betty, a seasoned paid media specialist. Betty shares a major mistake involving a targeting error in a PPC campaign and the surprising reactions from her team and clients.
The discussion covers how to manage and communicate errors, the importance of honesty in client relationships, and the value of creating an environment where team members feel comfortable admitting their mistakes.
Betty also emphasizes the prudent use of AI in PPC and the need for industry professionals to share their mistakes to foster learning and authenticity. The episode closes with a reminder to always double-check PPC settings and offers a sneak peek into upcoming PPC Live events.00:00 Introduction to PPC Live Podcast00:47 Meet Elisabetta Nicoli: PPC Expert06:13 Diving into the Mistake11:01 Handling the Aftermath16:30 Lessons Learned and Moving Forward17:26 The Importance of a Checklist18:27 Questioning Good Results20:06 Owning Your Mistakes21:23 Creating a Culture of Transparency24:26 Learning from Industry Mistakes27:12 The Role of AI in Digital Marketing30:00 Final Thoughts and Career Reflections33:04 Upcoming Events and Opportunities
Find Betty on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on July 31st or October 22nd
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
323 episodes
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continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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continue reading
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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…
continue reading
Capitalmind looks at stocks, bonds, funds and the macro to bring you their view on the Indian financial markets. We discuss all things related to investing at our focussed podcast that keeps it simple. For more, go to capitalmind.in and to invest with us, visit capitalmindwealth.com
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Go offline with the Player FM app!
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