))
Google Ads Impression Share: How to Manipulate It In Your Favor
Manage episode 468460256 series 3546984
Content provided by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
YRV Dynamics CEO and Founder: Yousaf Yunes delves into the concept of impression share, particularly in the context of local advertising. He explains how impression share affects lead generation and discusses the importance of ad relevancy and quality score. Yousaf also shares strategies for effective keyword targeting and emphasizes the significance of mid and top funnel marketing in driving conversions. takeaways
…
continue reading
- Impression share is crucial for local ads.
- Quality score impacts ad visibility and bidding.
- Brand terms provide an automatic edge in ads.
- Smart bidding can enhance keyword targeting.
- Traffic can be affected by competitors using SEMrush.
- Mid and top funnel marketing are essential for lead generation.
- Impression share is finite, requiring strategic planning.
- Ad relevancy is key to improving quality score.
- Effective keyword targeting can reduce competition.
- Frequency in marketing helps keep brands top of mind.
- "Middle funnel is so important."
keywords: impression share, local ads, ad relevancy, quality score, keyword targeting, SEMrush, smart bidding, lead generation, marketing strategy, funnel marketing
Chapters 00:00 Understanding Impression Share in Local Ads 03:06 The Role of Ad Relevancy and Quality Score 06:12 Strategies for Effective Keyword Targeting 08:50 The Importance of Mid and Top Funnel Marketing
109 episodes
Share
