How to Get Into Digital Marketing - Real Deal Answer

PPC with YRV Dynamics

#Business #Marketing #CEO and Founder of YRV Dynamics, Yousaf Yunes #CEOs #Founder Of YRV Dynamics #Yousaf Yunes

42:14

Episode Description: Jessica B. Harris may have been born and raised in New York City, but she has Tennessee roots through her father and has spent much of her life split between homes in the Northeast and the South – specifically New Orleans. For more than fifty years, she has been a college professor, a writer, and a lecturer, and her many books have earned her a reputation as an authority on food of the African Diaspora, as well as a lifetime achievement award from the James Beard Foundation. A few years back, Netflix adapted her book, High on the Hog: A Culinary Journey from Africa to America , into a 4 part docuseries. And I’m very proud to say that she’s a longtime contributor to Southern Living with a regular column called The Welcome Table. This episode was recorded in the Southern Living Birmingham studios, and Sid and Jessica talked about her mother’s signature mac and cheese, the cast-iron skillet she’d be sure to save if ever her house were on fire, and her dear friend, the late New Orleans chef Leah Chase. For more info visit: southernliving.com/biscuitsandjam Biscuits & Jam is produced by : Sid Evans - Editor-in-Chief, Southern Living Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Jeremiah McVay - Producer Learn more about your ad choices. Visit podcastchoices.com/adchoices…

about a year ago 14:04

MP3•Episode home

Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the journey into digital marketing, emphasizing the importance of understanding one's strengths, the role of AI in advertising, and the necessity of certifications like Google Ads and Meta Blueprint. He highlights the challenges of becoming an expert and the commitment required to succeed in the industry.

takeaways

The journey to becoming an expert in digital marketing is long and requires self-reflection.
Identifying your superpower in marketing is crucial for success.
Getting an agency gig is a great way to start in digital marketing.
AI simplifies some aspects of advertising but doesn't replace the need for expertise.
Understanding the technical aspects of ads is essential for effective marketing.
A-B testing and optimization are key to successful campaigns.
Running ads on autopilot is a misconception; active management is necessary.
Certifications like Google Ads and Meta Blueprint can enhance your credibility.
Investing in mentorship can accelerate your learning process.
Experts charge expert rates, reflecting their level of knowledge and experience.

titles

Mastering Digital Marketing: Your Path to Success
Unlocking Your Marketing Superpower

keywords

digital marketing, business, SEO, paid ads, email marketing, AI in advertising, Google Ads, Meta Blueprint, certification, marketing expertise

Sound Bites

"Get an agency gig."

"You have to do that."

"Get Google Ads certified."

Chapters

00:00 Introduction to Digital Marketing Journey

02:59 Understanding Your Superpower in Marketing

05:51 The Role of AI in Advertising

09:05 Certification and Learning Paths for Success

12:08 The Importance of Commitment and Expertise

109 episodes

How to Get Into Digital Marketing - Real Deal Answer

PPC with YRV Dynamics

published about a year ago

MP3•Episode home

takeaways

The journey to becoming an expert in digital marketing is long and requires self-reflection.
Identifying your superpower in marketing is crucial for success.
Getting an agency gig is a great way to start in digital marketing.
AI simplifies some aspects of advertising but doesn't replace the need for expertise.
Understanding the technical aspects of ads is essential for effective marketing.
A-B testing and optimization are key to successful campaigns.
Running ads on autopilot is a misconception; active management is necessary.
Certifications like Google Ads and Meta Blueprint can enhance your credibility.
Investing in mentorship can accelerate your learning process.
Experts charge expert rates, reflecting their level of knowledge and experience.

titles

Mastering Digital Marketing: Your Path to Success
Unlocking Your Marketing Superpower

keywords

digital marketing, business, SEO, paid ads, email marketing, AI in advertising, Google Ads, Meta Blueprint, certification, marketing expertise

Sound Bites

"Get an agency gig."

"You have to do that."

"Get Google Ads certified."

Chapters

00:00 Introduction to Digital Marketing Journey

02:59 Understanding Your Superpower in Marketing

05:51 The Role of AI in Advertising

09:05 Certification and Learning Paths for Success

12:08 The Importance of Commitment and Expertise

109 episodes

#Business #Marketing #CEO and Founder of YRV Dynamics, Yousaf Yunes #CEOs #Founder Of YRV Dynamics #Yousaf Yunes

All episodes

1
The Upwork Question 16:27

5 days ago16:27

16:27

Strategies for achieving success on Upwork, emphasizing the importance of client relationships, building a strong profile, and starting with small gigs. He shares personal experiences and insights on navigating the platform, the significance of goodwill, and the challenges freelancers face. The conversation highlights the need for patience and persistence in building a freelance career. takeaways Always start with assessing client account performance. Goodwill can be beneficial but may lead to exploitation. A strong Upwork profile is essential for success. Include a video introduction on your profile. Showcase your work with screenshots and case studies. Long-term clients enhance your Upwork profile. Use Kinects wisely to promote your profile. Start with small gigs to build credibility. Networking is crucial for future opportunities. Be cautious of clients seeking free advice. Sound Bites "Start off with small, easy gigs." "You have to start somewhere." "Helping is a great networking tool." Chapters 00:00 Introduction to Client Success and Sales 02:59 Navigating Upwork for Freelance Success 05:54 Building a Strong Upwork Profile 08:51 The Importance of Goodwill and Networking 12:09 Starting Small: The Path to Long-Term Success 15:00 Learning from Experiences and Challenges 18:11 Conclusion and Final Though…

1
Stop Lazy Buying: Scale With Real Strategy 11:24

8 days ago11:24

11:24

Yousaf Yunes discusses the critical aspects of client sales, retainer structures, and the importance of experimentation in marketing. He emphasizes the need for agencies to provide value through effective strategies rather than engaging in lazy buying practices. The discussion highlights the challenges of pricing services appropriately and the necessity of understanding the workload involved in client relationships to ensure sustainable business growth. takeaways Always check on your clients' sales regularly. Low fee structures can lead to lazy buying. Experimentation is essential for scaling marketing efforts. Retainers should reflect the actual work involved. Lazy buying can rip clients off. Understanding the value of services is crucial. Effective communication with clients is key. Pricing should account for the workload. Scaling requires a minimum threshold of investment. Agencies must prioritize results over low-cost services. titles Maximizing Client Sales: Strategies for Success The Art of Retainer Structures in Marketing Sound Bites "How are your client sales doing?" "We do not buy, we experiment to scale." "How are you gonna scale that?" Chapters 00:00 Client Sales and Daily Check-ins 02:28 Fee Structures and Lazy Buying 05:39 The Importance of Experimentation 09:03 Scaling and Retainer Models keywords: client sales, retainer structures, marketing experimentation, lazy buying, scaling strategies, agency pricing, value in services, client relationships, advertising costs, business growth…

1
Skill-Up Using Chat GPT: Courses and SKOOL Will Be Obsolete 11:49

13 days ago11:49

11:49

Yousaf Yunes discusses his recent experiences with Google Marketing, enhanced conversions, and the role of AI in learning. He reflects on how AI tools like ChatGPT can assist in skill development, particularly in digital marketing. Yousaf also explores the evolving landscape of online courses and mentorship, emphasizing the importance of hands-on experience and guidance in mastering complex topics like conversions and data analysis. takeaways Yousaf shares insights from his experience with Google Marketing and enhanced conversions. He emphasizes the importance of cleaning up data signals for better conversions. AI tools like ChatGPT can significantly aid in learning complex topics. Courses may be becoming less relevant as self-learning and mentorship rise. Hands-on experience is crucial for mastering digital marketing skills. Yousaf highlights the complexity of conversions and the need for foundational knowledge. He discusses the potential of AI in designing learning programs. Mentorship remains a key component in effective learning. The conversation touches on the future of digital marketing education. Yousaf reflects on the challenges of learning advanced conversions. Sound Bites "Courses are really going away." "AI can only teach you so much." Chapters 00:00 Exploring Google Marketing and Enhanced Conversions 03:05 The Role of AI in Learning and Skill Development 06:09 The Future of Courses and Mentorship in Digital Marketing 08:49 Understanding the Complexity of Conversions and Data Analysis keywords: Google Marketing, Enhanced Conversions, AI Learning, Digital Marketing, Data Analysis, GTM, GA4, Conversion Linker, Mentorship, Online Courses…

1
How Are Sales? 15:21

15 days ago15:21

15:21

Yousaf discusses the importance of effective communication with clients regarding sales metrics and the need to translate data into actionable insights. He emphasizes the necessity of building a resource network to support clients' needs and highlights the value of networking with competitors to foster business growth. The dialogue provides practical advice for digital marketers and agency owners on how to navigate client relationships and enhance revenue generation. takeaways Sales conversations should start with asking about leads and sales. Regular check-ins with clients are essential for accurate data assessment. Understanding the reality of sales performance is crucial for client retention. Data must be translated into meaningful insights for clients. Building a resource network is vital for providing comprehensive services. Being a 'Swiss army knife' means having diverse skills and resources. Networking with competitors can lead to mutual referrals and business opportunities. It's important to have reliable contacts for SEO, email marketing, and creative services. Always be prepared to recommend trusted professionals to clients. Maintaining good relationships with competitors can enhance business growth. Chapters 00:00 Understanding Client Communication and Sales Metrics 04:38 Translating Data into Actionable Insights 10:42 Building a Resource Network for Success 15:07 The Importance of Networking with Competitors keywords: client communication, sales metrics, data insights, resource network, networking, digital marketing, SEO, email marketing, conversion tracking, advertising…

1
Impression Share Deconstructed: From my YouTube Channel 11:08

21 days ago11:08

11:08

Yousaf Yunes explains when to use Impression Share, its importance in lead generation, and how it relates to ad rank and budget. Yousaf emphasizes the need for a strategic approach to owning brand terms and optimizing campaigns for better performance. takeaways Impression Share is crucial for understanding ad visibility. Lead generation strategies differ from e-commerce strategies. Owning specific keywords in targeted areas is essential. Ad rank is influenced by cost per click and quality scores. A good impression share for brand terms is 75-80%. Conquering brand terms is a cost-effective strategy. High impression share without conversions indicates an issue. Campaign adjustments should focus on long-term goals. Absolute top of page positioning is vital for brand campaigns. Quality scores matter less when focusing on conversions. Click here to view the video from the YouTube channel Sound Bites "Impression Share is the way to go." "This is definitely an exception." Chapters 00:00 Understanding Impression Share 02:55 Strategies for Lead Generation 05:45 Analyzing Ad Rank and Budget Impact 09:10 Optimizing Campaigns for Brand Terms…

1
$100 a Week Consultants SUCK! 9:26

23 days ago9:26

9:26

In this conversation, Yousaf Yunes discusses the critical nature of client relationships and the effectiveness of retainer agreements over traditional consulting models. He argues that consultants often provide limited value and emphasizes the importance of a comprehensive marketing approach that includes experimentation and creative strategies. Yousaf shares personal experiences and insights on achieving better business outcomes through effective client engagement and robust marketing practices. takeaways The best arrangement for client relationships is a retainer. Consultants often provide limited value compared to retainers. Charging low fees undermines the perceived value of services. Effective marketing requires understanding complex metrics like ROAS. Consultants often lack the ability to conduct meaningful experiments. Retainers should involve multiple ongoing experiments to optimize results. Creative capabilities are essential for effective marketing strategies. Businesses should not rely solely on paid advertising for success. A retainer should reflect the level of work and expertise provided. Understanding the client's business is crucial for delivering value. Sound Bites "Consultants are just small time." "I just completely baffles me." Chapters 00:00 The Importance of Client Relationships 03:14 Consultants vs. Retainers: The Revenue Model Debate 06:03 The Impact of Consultants on Business Performance keyword: sclient relationships, retainers, consultants, business growth, marketing strategies, revenue models, ROAS, experiments, agency work, consulting…

1
Anyone Can Do Meta Ads after June and Scale Easily? 18:49

29 days ago18:49

18:49

Yousaf Yunes discusses insights from John Moran and Meta's Advantage Plus advertising strategy. He explores the implications of these changes on media buying, the importance of creative strategy, and the evolving role of AI in advertising. Yousaf emphasizes the need for expertise in navigating the complexities of digital advertising, despite the lowered barriers to entry. He concludes with thoughts on the future of advertising and the ongoing demand for professional assistance in managing ad campaigns. takeaways John Moran is a respected figure in the advertising industry. Meta's Advantage Plus will change how campaigns are run. Creative strategy is crucial for successful Meta ads. AI can assist but cannot replace expert knowledge. High converting creative is more important than audience targeting. Navigating the advertising platform requires skill and understanding. The barrier to entry for media buying is lowering. Clients often struggle with effective ad creative. There is still a strong demand for agency support in advertising. The conversation around advertising strategies is ongoing and evolving. titles Navigating the Future of Meta Advertising The Evolution of Media Buying Sound Bites "Meta has changed the game." "This is an evolving conversation." "Nobody wants to do those ads." Chapters 00:00 Introduction to John Moran and MetaAdvantage Plus 02:33 Meta's Advantage Plus Sales Campaigns 05:17 The Importance of Creative in Meta Ads 08:2 Navigating Meta Ads: The Role of Agencies 10:54 AI in Media Buying: Opportunities and Challenges 13:31 The Future of Meta Ads and Agency Support keywords: MetaAdvantage Plus, advertising strategies, media buying, creative strategy, AI in advertising, PPC, digital marketing, social media ads, advertising trends…

1
Group M’s Big Move: What It Means for Agencies, Clients & Media Buying 11:51

5 weeks ago11:51

11:51

Yousaf Yunes discusses the recent announcement by Group M regarding the consolidation of agency brands into a single operating model. He explores the implications of this shift, including the centralization of buying processes, the evolving role of smaller agencies, and the future of digital marketing. Yousaf shares insights from his experience in the agency world, highlighting the challenges and opportunities that arise from these changes in the advertising industry. takeaways Group M is merging agency brands into a single P&L. The role of agency brands is evolving to house dedicated client teams. Centralizing buying can reduce operational costs. Larger clients are increasingly bringing marketing in-house. Smaller agencies are becoming more appealing to clients. Digital marketing strategies are shifting towards internal management. The need for traditional media buying remains strong. Agencies must adapt to the changing landscape of client needs. The consolidation of agencies may lead to job reductions. The future of advertising will see a blend of large and small agency roles. Sound Bites "A lot of clients are going internal." "TV buying will never go away." Chapters 00:00 The Shift in Agency Operations 03:05 Centralizing Buying and Its Implications 06:05 The Rise of Smaller Agencies 08:57 The Future of Digital Marketing and Agency Roles keywords: agency world, GroupM, media buying, centralized buying, smaller agencies, digital marketing, client teams, agency structure, advertising industry, market trends…

1
Google Ads Acceleration Tips for E-Commerce & Lead Gen 9:15

5 weeks ago9:15

9:15

Yousaf Yunes discusses strategies to accelerate the Google Ads learning process, focusing on maximizing conversions and effectively using conversion value. He shares insights on e-commerce and lead generation, emphasizing the need to consider data sources and conversion strategies carefully. Takeaways: Speeding up the Google Ads learning process is crucial. Using max conversions helps attract high-quality traffic. Switching to max conversion value can enhance performance. Turn off max conversion value after achieving 30 conversions. Max conversions should always be the first strategy. PMAX effectively utilizes retargeting for abandoned carts. Be cautious with Google My Business leads due to potential spam. Identifying conversion value for each step is essential. Location assets can improve visibility on Google Maps. Always prioritize max conversions before switching to conversion value. Chapters 00:00 Accelerating Google Ads Learning 04:46 Maximizing Conversion Strategies 09:03 Lead Generation Insights keywords: Google Ads, conversion strategies, e-commerce, lead generation, marketing techniques summary…

1
When Deals Fall Through 14:08

5 weeks ago14:08

14:08

Yousaf Yunes discusses the complexities of deal-making and the reasons why negotiations often fall through. He emphasizes the importance of transparency, setting clear expectations, and maintaining a strong position during negotiations. Yousaf shares personal anecdotes about his experiences with clients, highlighting the need for safeguards in business dealings to protect oneself from potential losses. He encourages listeners to reflect on their own experiences with failed deals and to learn from them. Think about why deals fall through and reflect on your role. Transparency in pricing can filter out unsuitable clients. Document your work even if a deal doesn't go through. It's important to maintain a strong negotiating position. Not all deal failures are your fault; external factors play a role. Establish safeguards to protect your business interests. Client expectations can be unrealistic, especially in tough economies. Learn to identify red flags in potential clients. Offering help to those who can't afford your services can build goodwill. Life isn't fair; focus on what you can control. Sound Bites "I throw out my price." "You can't work like that." Chapters 00:00 Understanding Deal Failures 03:05 The Importance of Transparency in Negotiations 06:07 Navigating Client Relationships and Expectations 08:51 Establishing Safeguards in Business Deals keywords deal failures, negotiation strategies, client relationships, transparency, business safeguards…

1
Never Pay for a Meta Blueprint Course 9:18

6 weeks ago9:18

9:18

Yousaf Yunes discusses the importance of the Meta Blueprint certification for marketers, emphasizing its difficulty and the value it adds to one's professional credibility. He shares his methodical approach to passing the exam through practice tests and understanding the underlying concepts rather than rote memorization. Additionally, he expresses frustration over individuals who monetize similar advice without proper attribution, highlighting the ethical considerations in knowledge sharing and the impact of charging for services on client engagement. takeaways Meta Blueprint certification enhances marketing skills and credibility. The exam is challenging and requires a deep understanding of concepts. Practice tests should be taken methodically to ensure comprehension. Understanding the reasoning behind answers is crucial for success. Yousaf's method involves taking multiple practice tests in a structured manner. He emphasizes the importance of free knowledge sharing in the marketing community. Monetizing educational content can lead to ethical dilemmas. Clients often respond better to paid services than free advice. Yousaf's frustration stems from others profiting off his methods without credit. The conversation highlights the balance between free advice and the value of paid services. Keywords: Meta Blueprint, certification, marketing, exam preparation, ethical marketing, knowledge sharing, monetization, online courses, practice tests, marketing strategies, Facebook Blueprint, Meta Blueprint certification Chapters 00:00 The Value of Meta Blueprint Certification 03:51 The Process of Passing the Meta Blueprint Exam 08:13 Ethics in Sharing Knowledge and Monetization…

1
My Love Hate Relationship with Impression Share 12:46

6 weeks ago12:46

12:46

Yousaf Yunes discusses the complexities of ad relevancy and impression share, emphasizing the differences between local and national advertising strategies. He highlights the importance of quality score, landing pages, and conversion optimization, providing practical tips for managing traffic and improving ad performance. takeaways Ad relevancy is crucial for effective advertising. Impression share can vary significantly between local and national campaigns. Single themed ad groups can help mitigate competition. Quality score impacts ad rank and overall performance. Landing pages play a vital role in conversion rates. Regular A/B testing of landing pages is essential. Dynamic keyword insertion can enhance ad relevancy. Unclicking unknown traffic can improve targeting accuracy. Local businesses have more flexibility in ad strategies. Understanding the metrics in the dashboard is key to success. Sound Bites "Use single themed ad group." "Unclick unknown traffic." keywords ad relevancy, impression share, local advertising, national advertising, quality score, landing pages, conversions, traffic management, single keyword ad group, dynamic keyword insertion Chapters 00:00 Understanding Ad Relevancy and Impression Share 03:09 Local vs National Advertising Strategies 06:02 The Importance of Quality Score and Landing Pages 08:57 Optimizing Conversions and Traffic Management…

1
Post Tax Evaluation for PPC Freelancers and Agencies 8:32

7 weeks ago8:32

8:32

Yousaf Yunes shares his experiences and insights on the importance of hiring an accountant for small businesses and freelancers. He discusses the process of finding the right accountant, the significance of building a good relationship, and the various tax strategies and deductions that can benefit business owners. Yousaf emphasizes the need for proper medical insurance and the importance of timely tax preparation to avoid last-minute stress. takeaways The next most important person you hire is an accountant. It's crucial to find an accountant you feel comfortable with. Paying taxes is not fun, but it's worth it. Building a relationship with your accountant can lead to better tax strategies. Incorporating can reduce the likelihood of audits. Social Security is going off a cliff, so plan accordingly. Contributions to an IRA can lower your taxable income. Always ensure you have good medical insurance. Timely tax preparation can reduce stress. Regularly consult with your accountant for better financial management. Chapters 00:00 The Importance of Hiring an Accountant 02:52 Finding the Right Accountant 05:48 Tax Strategies and Deductions keywords: accountant, taxes, small business, tax strategies, deductions, financial advice, freelance business, tax preparation, IRA, medical insurance summaryIn this conversation,…

1
Tariff & Small Businesses 12:18

10 weeks ago12:18

12:18

Yousaf Yunes discusses the current state of tariffs and their significant impact on businesses, particularly in the automotive and manufacturing sectors. He shares personal anecdotes about clients affected by tariffs, highlighting the challenges and opportunities they present. The discussion also touches on the broader implications of trade policies and the importance of adapting supply chains in response to changing economic conditions. takeaways Tariffs are currently a hot topic in economic discussions. The U.S. operates at a significant trade deficit with several countries. Some businesses are thriving due to increased tariffs on imports. Manufacturers in the U.S. are seeing a resurgence as tariffs make imports more expensive. Businesses relying on Chinese imports are facing severe challenges. It's crucial for businesses to promote their 'Made in the USA' products. Supply chain management is critical in a tariff-heavy environment. Future trade policies will likely continue to evolve and impact businesses. Companies should prepare for potential shifts in manufacturing locations. Understanding tariffs is essential for small business owners and e-commerce operators. titles The Tariff Tug-of-War: Business Impacts Navigating Tariffs: Opportunities and Challenges Sound Bites "This is gonna be a big thing." "It's affecting me and my clients." "Give me a call, I'd love you for life." Chapters 00:00 Understanding Tariffs and Free Trade 04:11 Impact of Tariffs on Businesses 09:11 Navigating Supply Chain Challenges 11:01 The Future of Trade and Economic Policies keywords: tariffs, trade, business impact, supply chain, economic policies, import-export, manufacturing, USA, China, e-commerce summaryIn this conversation,…

1
First Look on Demand Gen Beta 6:39

10 weeks ago6:39